Ruminations on tech, the digital media, and some golf thrown in for good measure.

Defragging Defrag

with one comment

I didn’t make it to defrag this year…again…but I’m following the memes emanating out of Denver very closely, and there are already some gems.

No big surprise, considering folks like Stowe Boyd, Doc Searls, Chris Locke, and other Web/cluetrain thought leaders are in attendance.

It’s killing me not to hear the “Cluetrain at 10” convo that will wrap the event tomorrow, but I’ll be keeping an eye on the #defrag hashtag to see what done got said.

And many thanks to those of you in the crowd who have been tweeting and blogging today’s tidings.

I was especially intrigued by Louis Gray’s recap of Stowe Boyd’s talk about search becoming less and less useful in the real-time web.

Boyd’s talk seemed to suggest that social tools are changing the culture, that the information flow is increasingly channeled through people, not algorithms.

Summarizes Gray, “One of the biggest reasons he thinks meaning will replace search is that the initial argument for search engines was trying to find the few documents on the Web that were relevant to your query, and now, practically any search can deliver millions of results.  Search is starting to fail because scarcity has been replaced by infinity.”

Whoa.  Infinity.

Gray continues his synthesis: “We are heading toward a world where all the critical information is available publicly, and breaking news is a few seconds away – at the most. We will switch to instead relying on finding things through our social connections – engines of meaning, and the source of what is important.”

I interpret that to mean that when combining human intelligence with the speed and reaction of human response, there ain’t no algorithm on earth can beat we humans.

Very empowering, and I’m glad to know the machines aren’t completely taking over (including Hal).

So, take Malcolm Gladwell’s Tipping Point fundamentals and unleash the energy of all those mavens and connectors and make them super mavens/connectors via the network?

Because, Gray has Boyd concluding, “We are not sharing space online, we are sharing time.  Our time is increasingly not our own. A shared thread of time will be the norm, and how we will get work done.”

Those moments will replace our static Web pages.  And this new element in today’s social Web could be “the most defining moment of our civilization.”

Hmm.  I thought that defining moment had been when Oprah had Ashton Kutcher on to talk about Twitter.

All joking aside, some interesting memes which may or may not prove to be true are revealing themselves by some of the thought captains of the industry.

I will continue to mull these over as I embark a defrag inspired margarita drinking binge with my friend Syd here shortly.

(Syd will be providing me a show and tell of her new Motorola Droid, won’t you Syd?)

Written by turbotodd

November 11, 2009 at 11:01 pm

One Response

Subscribe to comments with RSS.

  1. Wow, Todd. Thanks for the shoutout. It’s fun to see a post get linked to and excerpted when I haven’t even left the room at Defrag. 🙂 There will be more to come, I promise. Stowe’s presentation was interesting. I think Kevin Marks did a great job as well.

    Louis Gray

    November 12, 2009 at 12:13 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: