New Intelligence for a Smarter Planet
Steve Mills kicked off today’s keynote session at the Information on Demand Conference here in Vegas with a look at how we can build “New Intelligence for a Smarter Planet.”
As an IBMer myself, I’ve followed the evolution of this initiative (I hesitate to call it a “campaign”) with great fascination, both as a marketer but also as a student of the world.
For me, the essence of smarter planet is this: We on the globe face some substantial challenges, but if we do things smarter, and if we better gather and use information and data that is everywhere around us, we can make some substantial forward progress, save lives and resources, and create a better world.
It’s a hard value proposition to argue with.
Yes, we believe IBM technology can, and already is, playing an integral role in facilitating this evolution towards a smarter planet. Specifically to this conference, IBM Software and Information Management software.
Steve started his discussion with a few thousand attendees this morning by articulating some of these pressing problems: We live in an incredibly fast changing world, we have enormous inefficiencies, there are loads of opportunities to change things for the better.
By way of example, he mentioned that fresh water is soon to be the scarcest commodity on the planet, but that if we work smarter, not harder, we can improve our use of the limited water resources we do have.
He explained that a smarter planet is one that is instrumented, interconnected and intelligent.
Instrumented meaning the opportunity to measure inputs and outputs in ways previously unimaginable, to the end of obtaining new and invaluable data.
Interconnected meaning everything, including people, objects, pipelines…use your imagination…are connected one to the other.
And intelligent, meaning we use the instrumentation and interconnectedness to derive new value and insights about the world around us.
Sounds easy, but with the information explosion we’re witnessing, we generate and collect more data than we take advantage of.
Steve informed us that 52% of users say they don’t even have confidence in their everyday information.
All of which leads many to pose the question: What does it mean, and what does it take, to be smarter?
And to provide an answer, Steve then discussed a number of IBM customers who are already well on their way to creating new intelligence (with some assistance by a distinguished panel of several of the IBM customers featured):
- Galway Bay, Ireland, for example, which is creating a smarter water management system.
- Geisinger Health System, which uses IBM InfoSphere Information Server to help doctors deliver better case through evidence-based medicine.
- The New York City Police Department, which built a crime-information system using Cognos 8 Business Intelligence software and which has criminals in NYC running for the exits
- HRAFN, a food producer in Norway using IBM Sensor and Actuator technology to track food through its lifecycle and ensure its safety and compliance with regulatory bodies
If you’ve not read the overview of what constitutes a new intelligence for a smarter planet, you can do so here, and just below you can click to watch the TV spot we recently produced to highlight the importance of fostering this new intelligence.
Putting data into action!