Ruminations on tech, the digital media, and some golf thrown in for good measure.

Mashing Pumpkins: New IBM Cognos Mashup Tool

with one comment

I remember my first mashup.

It changed the way I thought about the Internet.

You’re hearing from someone who still remembers gopher and WAIS, mind you.

But you never forget your first mashup.

Mine was HousingMaps…as I’m sure it was for so many others.

But to see the geospatial relationship between Craig’s List apartment listings and Google Maps…well, it was like seeing Geranimals for the first time.

The mixing and matching provided an elegant intersection of two critical information sets, and in the process revealed all kinds of information that otherwise would have remained hidden.

But there’s another first…So far as I know, this is the first time IBM has ever released breaking news, unembargoed, to bloggers in advance of the major media.

For my money, even as an IBM communications person, we’ve just passed a milestone not unlike the bump we passed over with the advent of HousingMaps.

And so here’s the news: As part of its continued focus on business analytics, IBM is announcing tomorrow…err, tonight…an expansion of its industry-leading enterprise mashup portfolio.

This includes the latest version of IBM Mashup Center, as well as a new offering from our friends at Cognos, the IBM Cognos 8 Mashup Service.

IBM is also announcing some new clients that are already gaining value and helping their organizations use information as a strategic asset (another key meme emerging here at Info on Demand 2009).

Here’s the mindblower: Every day more than 15 petabytes of data are created, and mashups can help folks make sense of too much information (there it is again).

Mashup technologies can empower not only the business decision makers — they can also help decision-makers at the employee level to gain new insights from previously hard to access data (from places far and wide, say, like the Cloud?)

By way of example, Kent County in the U.K. is using IBM mashup technology to bring transparency to government, by offering its citizens a pilot program with 570 different information feeds that can be combined and shared online.

Sunshine, my only sunshine…you make me happy, when MPs are expensing their moats….

So let’s say you’re moving out to Ramsgate and you want to build a mashup that reveals several variables: average household income, school enrollment levels, location of doctors accepting new patients…you get the gist.

In terms of the hard news, the new IBM Cognos 8 Mashup Service provides an API that automatically and securely exposes content from IBM Cognos 8 Business Intelligence as a Web service for use in other operational applications, business processes, and mashups.

This capability is going to help Cognos BI end users to more easily (and quickly) make informed business decisions in their daily context.

People like me!  People who are constantly being asked for the latest and greatest Web metrics data, for example!

Call it useful IT for the common people!  Woo hoo!

By way of example, say you have Dilbert the sales manager who is responsible for many retail outlets.

This new tool will help Dilbert easily overlay sales reports onto his GIS app to gain a quick, visual snapshot of store performance and, more specifically, identify trouble spots where they’re not selling as many Dilbert pellets.

That way, he knows who to sic Dogbert on to increase those pellet sales!

In conclusion…did I really just write that?…The latest version of IBM Mashup Center software is expected to be available in November, IBM Cognos 8 Mashup Service in December.

You can check out details of the Cognos solution on SlideShare.

Written by turbotodd

October 27, 2009 at 2:04 am

One Response

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  1. Hi Turbotodd!

    Just wanted to thank you for all your tweets, blogging, vlogging about IOD 2009. Great job and the best thing is that it feels like I am there as well! 😉

    I saw you this Summer while I did an internship at IBM.Bedfont, UK Digital Marketing Workshop. Loved it! Now I am part of the event team organising IOD EMEA 2010!

    I am looking forward meeting you!




    October 27, 2009 at 1:34 pm

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