Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Posts Tagged ‘social business

Talking Through The Cosmos

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What day is it again?

Oh, yes, Wednesday.  Hump day.

I’ve been so busy this week on back-to-back phone calls that I’ve hardly had an opportunity to lift my head and see what’s going on in the world.

I finally took a few moments this morning to do so, and discovered a couple of tidbits on the mobile front. One, the new Samsung Galaxy IV is now available, and two, the QWERTY keyboard version of the new BlackBerry, the Q10, is also available.

On the former, it’s a mixed bag according to the Verge, though a mostly positive bag but one that suggests Samsung Galaxy has plenty of “good enough” competition not to warrant the steeper price of entry for the IV.

And on the latter, TechCrunch writes the Q10 is “a QWERTY keyboard smartphone comeback worth waiting for,” which I’ll consider at least a semi-positive endorsement.

Me, I’m sticking with my LG Cosmos 2 feature phone.

Being a social and digital media guru of sorts, people look at me like I’m from another planet when carrying this phone.  That alone is a good reason to do so, as it’s a great conversation starter: “What the hell are you doing with that phone??!”

The other is, I like having a phone that works as a phone.  I have an HTC Android device, a Kindle, an iPod Touch 5th gen, an iPod Touch 2nd gen, and an iPad 1st gen for all my tablet needs. But for all the time I spend on the phone, good battery life and strong signal reception are key, and the Cosmos 2 continues to deliver day after day without fail.

“Can you hear me now?” are words rarely spoken through the Cosmos.

Speaking of the cosmos, in the social media realm IBM just announced that for the fourth consecutive year that IDC ranked them number one in worldwide market share for enterprise social software.

Yay team.

Fact is, social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.

According to IDC, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.

As this demand grows, organizations are looking to introduce social capabilities into all key areas, from marketing and research innovation to sales and human resources. The challenge is that many lack the ability to capture and share the unique insights from each employee and use it to help drive real value to the business.

IBM’s social business software and services pair powerful social networking capabilities with analytics that help companies engage all key stakeholders whether an employee, customer or partners in order to accelerate innovation and deliver results.

Today, more than 60 percent of Fortune 100 companies have licensed IBM’s solutions for social business, including eight of the top 10 retailers and banks.

IBM’s social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization. We live by it inside IBM these days, and it’s available both on premise and in the IBM SmartCloud for Social Business. IBM currently has three IBM SmartCloud for Social Business facilities based in North America, Europe and Asia Pacific.

You can learn more about the latest version of IBM Connections in the video below.

Six Keys To Effective Reputational And IT Risk Management

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In September of last year, I blogged about the IBM 2012 Global Reputational Risk and IT Study, which I explained was an “investigation of how organizations around the world are managing their reputations in today’s digital era, where IT is an integral part of their operations and where IT failures can result in reputational damage.”

I also wrote “corporate reputations are especially difficult to manage in an era when anyone with a smartphone and Internet connection can file their complaint with a single touch.”

That continues to be the case, but what’s new is that IBM has recently issued another report on further implications of this study and its findings, and more importantly, what organizations can do to get on offense when it comes to better managing their corporate reputation.

The Connection Between Reputational Risk And IT

When the corporate world first began paying attention to the concept of reputational risk in 2005, organizations’ focus tended to be on business issues like compliance and financial misdoings.

Today, the focus has shifted to include the reputational impact of IT risks. Virtually every company is now reliant on technology for its critical business processes and interactions. While it may take 10 minutes or 10 hours to recover from an IT failure, the reputational impact can be felt for months or even years.

IBM - Factors Affected By IT Risk

Reputational damage caused by IT failures such as data breaches, systems failures and data loss now has a price tag. According to analyses performed by the Ponemon Institute, the economic value of a company’s reputation declines an average of 21 percent as a result of an IT breach of customer data — or the equivalent of an average of US $332 million.

The question now is not whether IT risks affect your corporate reputation, but what you can do to effectively prevent and mitigate these risks.

IBM -- True Price Of Reputational Harm

Six Keys To Effective Reputational And IT Risk Management

An analysis of responses to the IBM study revealed distinct correlations between the initiatives that organizations are undertaking to protect their reputations from the ramifications of IT failures and the overall effectiveness of their reputational and IT risk management efforts.

Based on this analysis, and the pattern it revealed among organizations that are most confident in their ability to prevent and mitigate IT-related reputational risk, there are six key initiatives that IBM recommends as part of every company’s efforts:

  1. Put someone in charge. Ultimate responsibility for reputational risk, including IT-related items, should rest with one person.
  2. Make the compliance and reputation connection. Measuring reputational and IT risk management strategies against compliance requirements is essential.
  3. Reevaluate the impact of social media. In addition to recognizing its potential for negative reputational impact, social media should be leveraged for its positive attributes.
  4. Keep an eye on your supply chain. Organizations must require and verify adherence of third-party suppliers to corporate standards.
  5. Avoid complacency. Organizations should continually evaluate reputational and IT risk management against strategy to find and eliminate potential gaps.
  6. Fund remediation; invest in prevention. For optimal reputational risk mitigation, companies need to fund critical IT systems as part of their core business

IBM -- Importance Of Reputational Risk

How IBM Can Help

When planned and implemented effectively, your organization’s reputational and IT risk strategy can become a vital competitive advantage. When you protect against and mitigate reputational risks successfully, you can enhance brand value in the eyes of customers, partners and analysts. Further, your organization can better attract new customers, retain existing customers and generate greater revenue.

IBM can help you protect your reputation with a robust portfolio of IT security, business continuity and resiliency, and technical support solutions. You can start with an IT security risk assessment, or penetration testing performed by IBM experts.

For business continuity and resiliency, you can begin with a Continuous Operations Risk Evaluation (CORE) Workshop and move on to cloud-based resiliency services. Our technical support solutions range from basic software support to custom technical support.

What makes IBM solutions work is global reach with a local touch. This includes:

  • Over 160 business resiliency centers in 70 countries; more than 50 years of experience
  • More than 9,000 disaster recovery clients, with IBM providing 100 percent recovery for clients who have declared a disaster
  • A global network of 33 security operations, research and solution development centers; 133 monitored countries
  • 15,000 researchers, developers and subject matter experts working security initiatives worldwide.

To learn more about the IBM Global Reputational Risk and IT Study go here.

Fluor Corporation: Building Buildings…And A Better Workforce

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Some interesting customer stories and case studies have been prominently featured at the IBM Connect 2013 event down in Orlando.

One that was announced earlier today involved Fluor Corporation, a global leader in engineering, construction, and project management.

Fluor is unifying its 43,000 employees around the globe using IBM social software, helping empower its workforce to more effectively communicate, collaborate and spur innovation across its construction sites and engineering offices.

Employees across 60 Fluor global office locations on six continents are now united, able to find colleagues with unique expertise to develop and implement innovative solutions for project issues in diverse industries, including chemicals and petrochemicals, manufacturing, oil and gas, infrastructure, power, renewable energy and more.

In a matter of weeks, more than half of Fluor’s global workforce joined the social networking platform, uploading profile pictures, detailing expertise, and making new connections.

Their intranet, powered by IBM Connections and IBM WebSphere Portal, contains more than 11 news and information portals and more than 1,200 collaboration spaces with almost 2,000 active forum participants in the Connections tool allowing the Fluor workplace to be more collaborative and responsive, regardless of location or time zone.

Research from Deloitte indicates that organizations using social technology to engage and empower their employees are improving productivity and unleashing innovation to gain real competitive advantage.

According to a recent report, people-focused businesses generated 26 percent more revenue per employee and had 40 percent lower turnover rates.

Social business has really changed the way organizations of all kinds interact with their clients and their employees,” said Alistair Rennie, general manager, Social Business, IBM. “Today, organizations are thinking entirely differently about how to activate employees to drive business outcome. Social business is driving a smarter workforce. When you’ve got a smarter workforce, you’re changing the way the core processes in your business run, leveraging the incredible talent in your organization to meet your clients’ most critical needs.”

For more information about IBM’s social business initiative and creating a smarter workforce, please visit here,  or follow #IBMSocialBiz and #IBMConnect on Twitter.

From Liking To Leading: Driving A “Purposeful” Social Business Strategy

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At IBM Connect 2013 in Orlando, Florida, IBM announced earlier today new software and cloud-based services to help business leaders, such as chief marketing officers and chief human resource officers, advance their organization’s transformation with the adoption of social business technology.

The new offerings will help business leaders integrate IBM’s industry-leading social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences.

Social Business By The NumbersLeading From The Front (Office)

Just as social networking has flourished in the consumer realm, Forrester has identified social business as an emerging business category, with the social technology industry growing to $6.4 billion by 2016.

Increasingly, front-office leaders, such as chief human resource officers, are looking to form a smarter workforce to unlock human potential and unleash innovation. According to a recent IBM CEO study, 70 percent of companies surveyed cited human capital as the single biggest contributor to sustained economic value.

The new social software offerings will help companies gain deeper insights into big data generated through the use of social networks. Organizations applying analytics to their data for competitive advantage are more likely to substantially outperform their industry peers.

Today, leading organizations, including 61 percent of the Fortune 100, are licensed to use IBM’s social business technologies to transform their front office business operations. This includes connecting employees globally to empower faster decision making and analyzing big data from sources such as Twitter, Facebook, blogs and public forums, to react swiftly to customer trends and outpace competitors.

Using Analytics To Better Understand Social Behavior And Business Opportunity

At the same time, social media and predictive analytics have emerged as indispensable tools for CMOs, who are using technology to make the customer experience more intelligent, intuitive and individualized.

According to the IBM CMO study, 82 percent of CMOs say they plan to increase their use of social media over the next three-to-five years to communicate with their clients.

From Liking To Leading

IBM’s new software and cloud-based services include:

  • A new Web-based social networking environment that provides HR leaders with a better way to recruit and onboard new employees, while giving employees access to digital media and data in real-time, enabling faster decision making.
  • Software to help marketing teams design sophisticated advertising campaigns and quickly publish those campaigns to leading social networks, resulting in a consistent customer experience through every online channel.
  • The next release of IBM’s industry-leading social networking platform will further enable users to access and analyze big data from inside and outside the organization, including Facebook, Twitter, audio and video.
  • Already in beta, IBM is also announcing its plans to release the industry’s first truly social email client incorporating file sharing, activity streams and a simplified user interface. This will be the first major release of Notes and Domino in five years.

“IBM is revolutionizing front-office processes with the application of cognitive computing and advanced analytics,” said Alistair Rennie, general manager, social business, IBM. “Social business has transitioned from being an emerging idea to a fundamental platform that clients everywhere are using to change the way they empower their employees and engage their customers.”

Enabling the 21st Century Workforce

Following its $1.3B acquisition of Kenexa in December 2012, IBM today announced a new Web-based social networking environment that is expected to integrate IBM’s industry-leading enterprise social networking platform with Kenexa’s recruiting, on-boarding, learning and performance management solutions.

The IBM Employee Experience Suite will help HR leaders attract, empower and motivate talent to address skill and resource gaps while enabling their workforce to deliver better results for their clients.

For example, employees can use social networking, e-meeting and instant messaging capabilities to access applications and interactive rich media such as videos, resulting in improved collaboration and greater teaming across globally distributed teams.

The Suite intends to integrate with Kenexa’s Applicant Tracking System allowing HR leaders to more swiftly educate existing employees and identify prospective talent. HR leaders will be able to set up a recruiting site, use it to onboard employees, present training options, administer surveys to employees and manage performance. Prospective employees can view the HR data on the broadest range of mobile devices, helping HR departments reach an increasingly social-savvy and mobile workforce.

Social Business Benefits

Transforming The Client Experience

The rise of the social-savvy, empowered consumer has prompted organizations around the globe to use social business and analytics capabilities to improve the customer experience. IBM today announced new capabilities that allow marketing teams to easily design, test and optimize sophisticated advertising campaigns.

For example, a new Social Media Publisher capability in IBM’s web experience software allows CMOs to push content, such as ad campaigns or promotions, to leading social networks with one simple click and without involving already resource strapped specialized IT teams.

Social Software for the Enterprise

With today’s news, IBM is introducing the next version of its social networking platform, IBM Connections. The new software will further enable users to access and analyze big data from inside and outside the organization, including Facebook, Twitter, audio and video.

Available in March 2013, IBM Connections 4.5 will include embedded document management capabilities so that members of a network can access, analyze and act on wide ranges of data types in the context of their work to improve decision-making and business results. IBM Connections’ Content Manager feature will allow teams and communities to harness an organization’s collective intelligence to solve business problems, increase productivity, and drive profit.

IBM Connections clients have access to new social features in the cloud, including blogging and ideation in Communities and access to information. In addition, IBM Connections will include enhanced integration of social capabilities in the Microsoft Outlook client, allowing users to access their social data such as profiles, files, and communities directly in Microsoft Outlook.

In December, IBM expanded its social business platform to include social document editing on-premises and in the cloud. The recently released IBM Docs, available on-premises and as part of the IBM SmartCloud for Social Business, allows browser users to simultaneously collaborate on word processing, spreadsheet and presentation documents to improve productivity.

IBM also announced that it expects to ship IBM Notes and Domino Social Edition 9 in March 2013. IBM Notes and Domino 9 will be the industry’s first truly social email client and delivers a social experience to users, whether using a browser or on the broadest range of mobile devices.

IBM Notes and Domino are used by more than half of the Fortune 500. IBM mobile capabilities manage and support a variety of platforms, including Apple (iOS 6), Android, Microsoft Windows operating system, including Windows and Blackberry smartphones (including BlackBerry 10).

Go here for more information about IBM’s social business initiative and creating a smarter workforce.

You can also follow #IBMSocialBiz and #IBMConnect on Twitter.

Alister Rennie, General Manager, Social Business @ IBM, addresses how organizations everywhere can move “from liking to leading” and build “purposeful” social business strategies.

Connecting At IBM Connect 2013

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IBM Connect 2013 and Lotusphere are the same events this year, which kicked off this morning down in Orlando, Florida.

IBM is carrying extensive live and on-demand coverage via its Livestream channel, and this year the event is following three “streams,” including “Creating A Smarter Workforce,” “Creating an Exceptional Customer Experience,” and the “Lotusphere Technical Program.”

If you’re interested in keeping apace via Twitter, the official conference hashtag is #ibmconnect.  To get a good gander from a variety of smart folks (many of whom are attending the event), you can follow this “Team Social” Twitter list.

Speaking of Twitter, there are a couple of Tweetups, one on Tuesday from 4:30-6:00 PM EST in Dolphin Suite #10-110 (and co-sponsored by Avnet).

Tonight’s Tweetup is from 7:00-7:30 EST PM in the Showcase Social Cafe, and will feature a number of IBM Champions.

You can also follow the IBM Connect action in the blogosphere, including in the IBM Social Business Insight Blog. 

Of course, Ed Brill’s blog is a must read during the event (Ed has a new book out entitled Opting In: Lessons in Social Business from a Fortune 500 Product Managerand I’m sure will have much news on his blog throughout the week).

Finally, Happy Twitter Anniversary to me.  Twopcharts informed me via Tweetdeck that today is apparently my 6 year Twitter anniversary.

At which point I immediately started having flashbacks to that 2007 SXSW when Twitter was first “tipping” and everyone used it to make their lunch plans and to do mass migrations out of really bad sessions at SXSW. I’m sure at least a few you out there remember that moment in time, and if not, you should, because it has become part of the historical lore behind the rise of Twitter.

Written by turbotodd

January 28, 2013 at 3:41 pm

Turbo Slidecast: Organizing For Social Business

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I mentioned in a post recently that I was to speak at the annual WOMMA Summit (WOMMA standing for “Word Of Mouth Marketing Association”) about IBM’s efforts to better organize itself to take advantage of the social business opportunity.

After lumbering through the SlideShare “slidecast” capability and learning my way around (and no, it really wasn’t that difficult — I’m just a slow learner), I was able to create a slidecast of the presentation I gave in Las Vegas for those of you who may be interested.

As I noted in that blog post leading up to my talk, the general theme of my session there centered on the challenges and opportunities larger organizations face as they go about building their social strategies, and sharing particular insights and experiences we’ve had inside IBM on this front.

At IBM, our social business strategy has very much centered around one of our best market-facing emissaries, the IBMer! If you’ve kept pace with any of our marketing initiatives in recent times, you know that the IBMer is front and center in those communications, most notably in our TV advertising, but also extensively in the digital and social media as well.

But their participation doesn’t end there.

We’ve featured subject matter experts extensively across a wide range of topics and across a range of venues in the digital and social media space, as well as in other public and sometimes private venues (think conferences, events, customer meetings, etc.).

This direction is very much in keeping with IBM’s high-touch sales heritage, but builds on that legacy by making our people more accessible via social venues as well.

So, please, take some time out of your busy day if you’re interested in learning more about IBM’s social business efforts, and hopefully you’ll walk away with some of the actionable insights we’ve garnered that can help you and your organization in your own social business journey.

Just click on the arrow to play, kick back, and relax!

IBM Expands Social Business Capabilities With New Cloud, Mobile Advances

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IBM SmartCloud Docs, a cloud-based office productivity suite, which allows users to simultaneously collaborate on word processing, spreadsheet and presentation documents to improve productivity.

IBM SmartCloud Docs, a cloud-based office productivity suite, which allows users to simultaneously collaborate on word processing, spreadsheet and presentation documents to improve productivity.

Some new news from IBM on the social business front today.

IBM announced new social business software to help clients collaborate securely in the cloud using a broad range of mobile devices.

The new IBM SmartCloud services include new social networking feaures and the release of IBM SmartCloud Docs, a cloud-based productivity suite that lets users simultaneously collaborate on word processing, spreadsheet and presentation documents to improve productivity.

I saw this capability demoed at Lotusphere earlier this year and exclaimed that I wanted it and fast. Being as virtual as we are at IBM, I find all kinds of use cases to be able to do this real-time productivity app collaboration.

Nothing like writing a presentation by committee!

The Market Is Growing

Forrester Research estimates cloud computing is going to grow from a $41 billion business in 2010, to $241 billion in 2020. And social enterprise apps market is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion. So clearly, there’s ample and broad market demand for this type of computing capability.

While many firms have adopted cloud, mobile and social networking, IBM is helping clients, including the University of Texas at El Paso, capitalize on the convergence, making it safe for the enterprise.

To help organizations address this growing opportunity, IBM is announcing IBM SmartCloud Docs and new services in its IBM SmartCloud for Social Business portfolio allowing clients to collaborate both inside the organization and externally with partners, clients or suppliers.

For example, when working on a document in the cloud, the presence awareness and instant messaging capabilities allow users to see if a document co-editor is online and available to chat in real time. The new features join IBM’s SmartCloud for Social Business portfolio which includes business-grade file sharing, access to communities, online meetings, instant messaging, email and calendar in the cloud.

Clients Getting Social in the Cloud

IBM is also announcing clients who are at the forefront of this transformation embracing social in the cloud, including the University of Texas at El Paso, Colleagues In Care (CIC), Centrax TCL, NEC Corp., the Victoria Implementation Center and Netkom iBPM LLC.

At the University of Texas at El Paso (UTEP), faculty and researchers are using the IBM SmartCloud for Social Business to track the status of research projects and help facilitate knowledge sharing across campus.

The IBM SmartCloud provides a cost-effective, easy-to-use cloud solution that allows faculty and researchers to share resources and track progress of research projects without clogging up their email in-boxes while aiding in the ever challenging “version control” process for collaborative documents.

UTEP has recently expanded its use of the IBM SmartCloud for Social Business to collaborate with universities across North America who are involved in CASHI, the Computing Alliance of Hispanic-Serving Institutions.

CASHI aims to increase the number of Hispanic students who pursue and complete baccalaureate and advanced degrees in the computer and information sciences and engineering. UTEP uses the IBM SmartCloud to collaborate with faculty at other universities, invite users from the other universities at no cost as guests to work on projects together. They can share files, manage projects, assign work, and comment directly on posted documents.

“Going to one place to find materials and being able to track the progress and status of projects has been a major benefit,” said Dr. Ann Gates, Chair of the Computer Science Department at UTEP. “Before IBM SmartCloud for Social Business, email was the default way of communicating. Now I don’t have to manage a lot of emails, I can go back and look at the status of projects and what people are working on quickly and easily. We’re using the portfolio to boost brainstorming sessions across campus, sharing information immediately, saving time and resources for the university.”

New Services Make the Cloud Enterprise Ready

The following provides a breakdown of these new social enterprise capabilities in more detail:

  • Access documents anytime, anywhere — the new IBM SmartCloud Docs cloud-based office productivity suite allows users to simultaneously collaborate on word processing, spreadsheet and presentation documents in the cloud to improve productivity. IBM Docs authors can store documents in IBM SmartCloud, co-edit documents in real time easing the management of multiple revisions from multiple authors in team-based documents.
  • Sharing insight and data in real time — the new IBM Connections capabilities in the cloud allow users to embrace business-grade social networking between employees, partners and suppliers to find and share the right insight when needed. New community based blogs, wikis, idea-generation blogs and file viewers will spur creativity and drive innovation across teams.
  • Meet and chat on the fly — the new e-meeting service allows teams to meet on the fly, using instant messaging chats, screen sharing to share information and presentations, and includes a new chat room feature to communicate with colleagues, partners and clients in real time.
  • Unlimited access — chat with guests regardless of their instant messaging platform, share files and invite guests to participate in e-meetings at no additional charge.
  • Improved mobile device management — new software to help business partners organize and secure cloud-based IBM email on mobile devices allowing organizations to extend their current business capabilities to mobile devices, while capitalizing on the new opportunities that mobile devices uniquely provide.

Pricing and Availability

IBM SmartCloud Docs is available now for no additional charge in IBM SmartCloud Engage Advanced service. IBM SmartCloud Docs is also available for purchase as a service add on for IBM Connections and IBM SmartCloud Engage Standard for $3 per user, per month.

To participate in a live webcast on December 13, 2012, on how to enhance the workforce with socially enabled office productivity applications in the Cloud, register here. To hear first hand from clients using social applications in the cloud, register for IBM’s premier social business conference in January 2013 at www.ibm.com/connect.

For more information, visit ibmcloud.com/social.

Learn more about the IBM SmartCloud Doc capabilities in the video below.

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