Posts Tagged ‘iOS’
You won’t find me waiting in line today at the Apple store for an iPad mini.
I know many of my friends and colleagues expected I would be there, if not today waiting in line, then shortly thereafter.
Boy, do I have a surprise for them.
I’m not going to buy an iPad mini.
I bought the 5th gen iPod touch instead.
That might seem like crazy talk coming from me, but after lugging electronic devices on my back and around the globe for a number of years, I’ve concluded smaller is better, at least for me.
I had the first gen iPod touch, probably my first completely “portable” mini-computer, and I loved it so.
I tried to revive it recently, and of course it seems dog slow now, and a number of the apps couldn’t be upgraded.
But when I thought about those things I really used that device for most — reading, email/calendaring on the road, watching news/videos, playing games — the iPod touch 5th gen just seemed like a much more suitable device for me.
There are some key differences between it and the iPad mini. First, the mini is bigger (7.9 inches), no doubt. So if screen size is key to you, then you certainly have to take that into account.
Remember, for me, smaller was better.
Second, the touch has the same processor as the mini, the A5, and having tested it out in the store, it was plenty fast for the things I wanted to do.
Third, though the screen is smaller on the touch, it IS a retina display, which has to be the most gorgeous screen you’ve ever seen. So, even though smaller is better for me, it’s also crisper in terms of what’s presented on the screen.
And, it fits easily in a coat pocket, back pocket, pretty much anywhere.
And because it supports Bluetooth 4.0, I can easily attach a foldable or remote Bluetooth keyboard and set to work on some serious business right there on the airplane tray without the hassle of someone slamming into it with their seat back, which has happened to me with laptops and a first gen iPad more times than I care to count.
As far as set up is concerned, now that I’m using iCloud, it’s about as simple as you can get. After an initial set up, I synched up with my iCloud account and most all my apps moved over no problemo. I did have to re-enter many of the account IDs/passwords for things like newspaper subscriptions, etc., but if that’s all the trouble I was going to have, no worries.
As for the 5th gen touch, I’ll just say its ridiculously light (so much so I’m afraid I might break the thing, and I’ll be looking for a solid hardshell case like an Otter just in case!), the display is gorgeous (although I haven’t yet played any games), and faster than greased lightning. The battery life is expected to be some 7-8 hours running video, so I have no worries about it fulilling my needs while traveling (maybe save for LONG international flights).
I explain all this because the best device is the one most suited to YOUR individual use case.
Think long and hard about what you want and need to do with the thing, then go survey the market and find the right device.
The latest and greatest new new thing like the iPad mini is always fun, but you want to make sure it fits the bill before you hand over any of your own to pay for the thing.
BLOGGER UPDATE: File this one under the “As If Anyone Will Really Notice” Category, Jimmy Kimmel on Apple’s New, New Thing (Thx, Hans!)
As someone who regularly monitors and communicates key trends in the digital marketing environment with IBM, I obviously have to keep pace (as best I can!) with those emerging arenas that I think are going to have an impact in our (IBM’s), and the industry’s, ability to communicate effectively, efficiently, and to the right audience.
The emerging mobile space is a good example of one of those trends. With the advent of the iPhone in 2007, and later the Android platform and, more recently, the rapid adoption of tablet computers like the iPad and now Microsoft’s “Surface,” the opportunity to market and communicate through these devices is enormous.
But the opportunity doesn’t just end with marketing. Companies around the globe are also realizing mobile computing can change business in fundamental ways.
Enterprise Mobility: A Top Strategic Priority
In our recent CIO study of more than 3,000 CIOs, IBM discovered that 75 percent of respondents asserted that mobility is a top priority in their business strategy.
But, there are significant challenges. New platforms and operating systems are emerging all the time, security and privacy are critical issues of concern to business leaders, and there’s a need to maximize development investments for the mobile platform.
IBM has been communicating more aggressively about this opportunity, and our own Bob Sutor has been a critical thought leader for IBM in this space.
As some of you may remember, Scott Laningham and I interviewed Bob recently about IBM’s mobile strategy at the Impact 2012 event back in May. You can find that interview below:
Continuing IBM’s mobile drumbeat, we most recently partnered with eWeek to produce a short slide show that articulates some best practices in mobile deployment that Bob and his team developed, best practices based on extensive experience with real (and recent) customer engagements.
I’ll hit the wave tops for you below, but to read all the details, you’ll need to visit the full slideshow over at eWeek.
- Don’t Compromise on User Experience. Good apps are engaging. They are designed for performance and customized to deliver the functionality your users need in a simple and easy-to-use manner.
- Support Different Development Approaches. Mobile apps are no longer an experiment. Companies are quickly realizing their value to different lines of business, both as productivity tools for employees and engagement channels facing customers. Choosing a development approach for these apps entails many parameters such as budget, project timeframe, target audience and application functionality.
- Build for Performance. Recent reports show that already today, mobile users are spending more time using apps than mobile browsers. Combined with projections that more than 50 percent of users will access the Web through mobile devices by the end of 2013, application performance has never been more crucial for your mobile initiative.
- Enable Collaboration, Efficiency. Modern business applications are constantly changing, and they are rarely developed by a single person anymore.
- Ensure Proper Authentication and Address Security Concerns. Whether employee- or customer-facing, mobile applications are quickly assuming the roles of many mission-critical systems in the enterprise. It is no wonder that authentication and security have become the top concerns of the mobile enterprise.
- Close the HTML5 Gap. Commitment from all major mobile vendors, active standardization efforts and a growing ecosystem of third-party tools has been fueling recent success and adoption of HTML5.
- Connect With Back-End and Cloud-Based Systems. Mobile business apps are not independent entities. They should be tightly connected to a variety of existing back-end and cloud-based systems.
- Manage Mobile Apps, Devices, Data. Managing applications after they are downloaded and installed on devices has become critical, with the bring-your-own-device (BYOD) trend specifically challenging IT departments. A growing number of organizations are starting to adopt a combination of management approaches, both on the application level and the device level.
- Evaluate Supporting Services. The mobile channel is transforming the way companies are doing business, and with that transformation, new challenges arise on both the business and the IT levels.
- Protect Your Investment. As the mobile landscape develops, success lies in the ability to adapt to change.
IBM: Goin’ Mobile…and Then Some
IBM has been steadily investing in the mobile space over the past decade — not as a device manufacturer, but as a provider of mobile enterprise application and platform technologies, including tools for developing software in the mobile realm, and also to provide endpoint management (management of all those various and sundry devices your employees are now bringing to the office and expecting you in IT to support!).
We acquired Worklight in February to help more quickly deliver mobile application management capabilities across a range of industries, and as eWeek observes, Worklight’s software “enables organizations to efficiently create and run HTML5, hybrid and native applications for smartphones and tablets with industry-standard technologies and tools.”
If you’re looking to get into the mobile game, a good place to start is our webcast, “Harnessing the Power of Mobile in the Enterprise.” (Registration required)
Earlier today at IBM Pulse 2012, Scott and I had a far-ranging interview on the mobile ecosystem with IBM Mobile Platform vice president, Bob Sutor.
Our discussion ranged from the mobile “lifecycle,” which Bob recently presented to the Mobile World Congress in Barcelona, to privacy and security in the mobile realm, to Android v. iOS v. some stalking horse mobile OS being written in some kid’s garage nobody yet knows about.
It was one of our favorites of the event, and we hope you enjoy watching it as much as we enjoyed doing the interview. We could have spoken with Bob for another half hour and not covered everything we would have liked.
Check it out here.