Posts Tagged ‘facebook’
Facebook had the world waiting for its news yesterday.
There was interminable hyperbole about what the announcement would bring.
Facebook was preparing to conquer the world of mobile.
Facebook would FINALLY be introducing a mobile phone.
Facebook was going to send a coding team to Mars to write a search engine for Martians.
That last part I made up.
But hey, why not, everyone else in the world was conjecturing what was the primary topic of the looming announcement?
Being a marketer, I was caught up in it like everybody else, and also just as much in the dark.
Which was kind of the point.
There’s no question Facebook CEO Mark Zuckerberg has taken a few pages from the Steve Jobs “secrecy in marketing” playbook.
Announce you’re going to have an announce, be as positively vague as possible, and then wait for the speculation onslaught to begin.
In the end, it was all about search, which has for Facebook’s short life been one of its more miserable capabilities, so in that respect, the news was welcomed.
Facebook was going to fix its search capability, allowing its users (albeit initially in a limited beta) the opportunity to search their Facebook social “graph” across a range of functions: People, pictures, interests.
The fact that it took two displaced Google engineers to come into Facebook to build this function adds only a wee bit of irony to the equation.
I, for one, immediately went and asked to participate in the beta, though my invitation will likely loom ignored in Zuck’s inbox for some time.
In the meantime, I will wait impatiently for the opportunity to go out and search my high school Facebook sub-graph to discern, once and for all, the most popular band during our golden years (My money’s on AC/DC, but Pink Floyd might give them a run for their “Money”).
Or, to discover via the serendipity that is inevitably going to characterize Facebook’s search graph, that Austin still largely prefers Uchi (in South Austin) to Mushashino (off Mopac) for its finer sushi, although the latter is always a good escape valve for the Uchi unagi lines snaking along South Lamar.
Or to find out that Facebookers around the world who root for the Chelsea Blues pretty much detest anything to do with Manchester United, with the exception of one person on the planet (me). I like ‘em both, but perhaps that’s just my attempt to pick TWO winners to try and make up for the recent massive deficit left by the wandering Dallas Cowboys.
No, much of this I already know, and Facebook search will simply be my new vindication engine, confirming the best and worst I thought of humanity in one fell graph searching sweep.
I just wonder if the new search graph is going to tell me something I don’t know.
Excuse me while I run over to Google to see if I can find out.
I’ll be jetting off to Singapore early in the A.M. for the IBM InterConnect event, where I’ll be both blogging and broadcasting (via LiveStream and YouTube), interviewing a variety of IBM execs, partners, and clients.
Tune your TweetDeck now to hashtag #ibminterconnect to keep track of the festivities. The event officially kicks off next Tuesday, October 9th.
As I was scanning my newsfeeds to catch up on what I’ve been missing all day while preparing for all those interviews, I saw that Facebook reached 1 billion users, although some of their recent moves, including the alteration of their algorithm to minimize brand page posts being seen by those who have opted in to “liking” that page, may start sending those numbers due south.
I also discovered that Microsoft is slated to launch its new Surface tablet at midnight on October 26th.
Midnight? Really?? You guys couldn’t come up with something more original than that? 12:15, maybe? Or 12:30, even?
Sorry, dudes, I’m all tabletted out, although I will be keeping an eye on the horizon to see what gives with the iPad Mini.
Speaking of holiday shopping, the National Retail Federation released some important holiday shopping forecasts earlier this week that bear sharing.
The NRF’s 2012 holiday forecast expects sales will increase this season by 4.1 percent ($586.1 billion), well above the 10-year holiday average, but behind the 2011 season of 5.6 percent.
To which I say, “Bah, Humbug.” I do most ALL my holiday shopping online, so I’ll be doing my personal best to get those numbers up. And I expect to pick up a few IBM “Smarter Commerce” tricks of the trade at the sessions next week in Singapore, which I’ll share.
Although I am inclined to show up on Black Friday to run at Wal-Mart with the mortar shopping “bulls!” Nothing like a little full contact holiday shopping, taking down a few eager shoppers to grab that last “Tickle Me Elmo!”
All these holiday tidings come just ahead of today’s news by Thomson Reuters, which reported that back-to-school sales growth slowed in September after “a strong August,” according to The New York Times “Economy” section.
Little Johnny don’t need no more pencils, Mom. Get in line and buy that kid a Nexus 7!
But the story doesn’t end there.
AlixPartners’ Joel Bines is also quoted in the story as saying this doesn’t necessarily bode badly for the holiday shopping season, as no “conclusive” ten-year correlation between back-to-school and holiday sales seems evident.
As for me, as I fly Eastward, I’m going to have to start giving some serious consideration to my own Christmas holiday shopping list for Santa.
Of course, I’ve been extremely bad this year, which is par for the course, but hey, it never hurts to ask!
Next stop, Singapore, where I hope NOT to participate in any caning demonstrations.
But keep an eye out on YouTube just in case.
Written by turbotodd
October 4, 2012 at 10:30 pm
Jay Henderson told us in his recent interview that IBM would soon be building upon its Holiday Benchmark e-commerce trend analysis for the holiday shopping period with the addition of a “back-to-school” analysis.
Alas, Rodney Daingerfield is no longer with us, but the IBM Benchmark can be your roommate this go ’round, the only analytics-based, peer-level benchmarking solution that measures online marketing results from the web sites of more than 500 leading U.S. retailers.
Here’s a snapshot of the back-to-school trends:
- July and August Online Sales: Overall sales for July increased more than 11 percent over July 2011 while August slowed with sales up 3.9 percent compared to last year.
- Social commerce: In July, shopper referrals to retailer sites from social networks generated 1.6 percent of all sales, an increase of 25.1 percent over last year. This trend continued in August reaching 1.8 percent, an increase of 69.7 percent over the previous year.
- Mobile commerce: Mobile commerce remains strong with sales from mobile devices reaching 15.7 percent in July and 15.4 percent over the month of August.
As for vertical industries the following categories experienced success over this timeframe:
- Home goods: In July online sales grew by just over 30 percent and 25.5 percent in August with consumers shifting some back to school purchases toward the home. Over this period mobile sales also thrived, reaching 19.1 percent in July and topping out at 20.1 percent in August.
- Department stores: Online sales grew 22.1 percent in July and 28.7 percent in August. Over this period mobile sales were strong, hitting 19.2 percent in July and 18.9 percent in August
- Apparel stores: Online sales were up 9.2 percent in July and 9.8 percent in August. Over this period mobile sales reached 15.1 percent and 16.4 percent in August. Apparel stores also experienced strong social commerce with shoppers referred to their sites from social networks generating 1.4 percent of all sales in July and 2.2 percent in August, up more than 113 percent over 2011, more than any other industry.
- Office Supplies/Electronics: Online sales grew by 6.3 percent in July while dropping by .92 percent in August. Mobile sales reached 5.7 percent in July remained steady in August a 5.9 percent.
Part of IBM’s Smarter Commerce initiative, the IBM Benchmark provides intelligence on how consumers are responding to the products and services being offered to them.
With these insights CMOs and teams gain deeper insight into each customer which they can use to present personalized recommendations, promotions and other sales incentives across the wide variety of channels—including social networks and mobile devices.
What’s It All Mean?
While U.S. consumers shopped this July and August, they were not buying clothes and notebooks for their children but rather items for the home.
According to findings, the biggest retail gains this back to school shopping season came from home goods purchases which increased 30 percent in July and more than 25 percent in August over their respective months in 2012.
While experts speculate that consumers were holding off on back to school purchases to eye the choices of their peers, social networks appeared to drive purchases with social sales increasing 69.7 percent.
The social influence was especially apparent when it came to apparel, where shoppers referred to online stores through social networks generated a 2.2 percent of all sales in August, an increase of more than 113 percent over 2011.
Mobile commerce also continued to grow with sales increasing 15.7 percent in July and 15.4 percent in August. For home goods mobile sales reached a high of 20.1 percent.
The growing influence of both mobile and social media further validates the need for a Smarter Commerce approach that helps retailers attain, understand, and act — in real-time — on deep insights about their customers in order to meet the unique needs of each.
“When I speak to executives at the leading companies, one of the discussions that continues to come up most frequently is around harnessing big data and their efforts to try and understand how to take all the noise and word of mouth that is being generated and make sense of it,” explained W. “RP” Raghupathi, Professor of Information Systems, School of Business, at Fordham University.
“Today, with so many consumers shopping and sharing their opinions online, we are seeing more and more retailers tap into the power of sophisticated analytics technology to help them react faster to evolving trends and customer needs.”
Read this blog post from IBM’s Mike Rhodin (or better yet, watch the video interview we conducted with him in Madrid this past May) to learn more about “insight-driven” computing and IBM’s Smarter Commerce initiative.
How can Microsoft get more bang out of Bing?
By hiring Burson-Marsteller PR firm CEO and former Hilary Clinton campaign loyalist, Mark Penn, the well-known strategist and political pollster.
According to the Wall Street Journal “Digits” blog, Penn is being brought in to help ignite “more consumer use of Bing,” Microsoft’s search engine, which lags well behind Google in terms of search market share.
When examining the earnings results from both Microsoft *and* Google this afternoon, it seems that Microsoft needs all the help it can muster in this particular battle.
Microsoft posted a $492 million loss for fiscal 4Q 2012, largely due to a $6.19 billion writedown of its failed acquisition of advertising-service engine aQuantive.
Google, on the other hand, seems to continue to act second only to the Federal Reserve when it comes to printing money, bringing in $1.25 billion in revenue for the quarter, and realizing a 42% rise in paid clicks year-over-year.
However, it seems Microsoft isn’t the only one out looking for some PR help. Penn’s firm, Burson-Marsteller just released a study of how Global Fortune 100 companies are using social media (conducted in partnership with Visible Technologies) to create more influence.
First, the top most-often mentioned companies on social media in that group: HP, Ford, Sony, AT&T, Samsung, Toyota, Honda, Walmart, BP, and Verizon.
The study examined some key social media vehicles, including Twitter, Facebook, YouTube, Google+, and Pinterest.
CNET broke down the five key findings of the study:
- The Fortune Global 100 were mentioned a totla of 10,400,132 times online in a single month. Gone are the days that companies and brands could tally and sort through all of their media mentions each morning.
- Video content creation is on the rise, and there was a 39 percent jump in the percentage of companies with a branded YouTube channel in the last year (and excluding ALL skateboarding bulldogs!).
- Engagement is becoming second nature to companies. Seventy-nine percent of corporate accounts on Twitter attempt to engage with other users by retweeting and using @mentions.
- Multiple accounts on social media platforms allow companies to target audiences by geography, topic, or service.
- Companies are rapidly adapting to new platforms. Google Plus pages for businesses were launched last November, and by February 2012, nearly half (48%) of Fortune Global 100 companies already had a presence on the platform.
The study also highlighted that 93 percent of the Global Fortune 100 companies’ Facebook pages are updated weekly, up from 84 percent and 59 percent each of the past two years.
I’ll add my own two cents, considering IBM is a member of that Fortune Global 100. In our own Facebook research, for example, we, too, have found video to be an increasingly impactful online resource.
We’re also seeing that the more data we share, the more interest we garner in terms of reshares (infographics are also impactful, but need to be used smartly and selectively).
That is to say, the more useful and insightful data an organization can share through its social media activities, the more they’re able to rise above the information overload fray and present prospects with “news they can use.”
No matter which famous political PR flack they hire.
Well, it seems that the London Olympic Games are only a couple of short weeks away now.
As we get closer and closer to the lighting of the London 2012 Olympic torch, we will also start to see lines get drawn in the digital and social sand, as this will likely be the most “social” Olympic Games ever.
There will be lots to juxtapose in this year’s games in London with those of Beijing in 2008.
Most notably, the fact that we won’t have a 12 hour delay by the broadcast networks. Instead, NBC has already indicated that they will show many of the events live. American GDP could swoon to a new low in these London Olympic summer games!
If you’re looking for a place to follow the games, there will be no shortage of television and digital opportunities. Just this week, Facebook and NBC announced a collaboration for “transmedia” coverage of the London Olympic Games.
In that deal, data from Facebook will inform TV coverage on NBC and other channels that will carry portions of the Summer Games starting on July 27, according to The New York Times. The specific uses will vary, says the Times, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.
Conversely, on Facebook the NBC Olympics page will get frequent updates with what the companies call “exclusive content” for fans only. Fans will then be able to share what videos and articles they’re perusing on the network’s Olympics website.
It’s hard to believe that in only 4 short years, Facebook has grown from 100 million users, the number they were at during the Beijing Olympic Games, to over 900 million. There’s no question this will be a much more social Olympics, but let’s also not forget the projected TV audience is 4 billion (In Beijing, the global TV audience was estimated at 4.4 billion.)
Speaking of China, U.S. Senator Harry Reid (D-NV) castigated the U.S. Olympic Committee for its decision to have the U.S. Olympics team dressed in Ralph Lauren-designed berets, blazers and pants that were manufactured in China even as the U.S. textile industry struggles to keep U.S. workers at their sewing machines.
Maybe they should introduce sewing into the Olympics as an official sport and we can have ourselves a “sew-off?”
I recently did some Olympic scouting of my own, looking for Websites and mobile apps to help make sure I keep up with the Virtual Joneses during the London sports festouche. Here’s a few of them I unearthed:
- The official London Olympics Web site — http://www.london2012.com
- Olympic Movement Website — http://www.olympic.org
- BBC Olympics — http://www.bbc.co.uk/2012/
- U.S. Coverage, NBC: http://www.nbcolympics.com
I also found an interesting app for the iPad, the “Ultimate Olympic Guide,” which cost me a whopping $.99 and provided some nice background and overviews of each of the Olympic sports.
Feel free to add any other useful London Olympics resources in the comments section below.
Written by turbotodd
July 12, 2012 at 7:54 pm
IBM continued its rolling tide of market insights with the announcement this morning of its global study of midmarket CEOs.
The headline: Nearly twice as many smaller- and medium-sized business CEOs see creating a more collaborative work environment with a higher level of openness and transparency as a top priority compared to the findings from the IBM CEO study conducted in 2010.
A total of 45 percent of midmarket CEOs see the need to create a more open business environment, a close to 50 percent jump from two years ago.
The study also unearthed the following:
- Nearly 70 percent of midmarket CEOs aim to partner extensively with other companies as external relationships will play a more critical role to CEOs’ overall business strategies
- 64 percent of midmarket CEOs are focused on creating a more collaborative environment to engage employees with a new way of making faster and better decisions in an increasingly changing business environment
- 71 percent are focused on improving their understanding of individual customer needs.
Impact of Social: Changing The Way Products And Services Are Marketed
CEOs also discussed the whirlwind of “social”change they’re witnessing. Facebook, Renren, Twitter, Weibo, Foursquare and other social media upstarts have changed the way products and services are marketed to consumers.
Despite the surge in social media adoption around the world, only 15 percent of midmarket CEOs are using social media platforms to connect with the individual consumer today. Three to five years from now, that number is poised to spike to 50 percent.
Market dynamics and technological advances continue to force more organizational change, significantly impacting how midmarket businesses engage with customers and employees and drive innovation. Midmarket CEOs are now looking to technology not only to make them more efficient but also to enable increased collaboration and create relationships – essential connections to fuel creativity.
Rising Complexity, Escalating Competition Drive Partnering
Rising complexity and escalating competition have also made partnering a core innovation strategy for many organizations. As midmarket businesses become more geographically diverse and interact with other organizations, the importance of sustaining a collaborative business culture will only continue to grow.
Those that are perceived to be collaborative often find it easier to partner with other successful companies. In fact, about 50 percent of midmarket CEOs see partnering or collaborating as a way to stay on the path of innovation.
Greater Openness, Transparency, And Focus On Talent
In addition, given the market pressures to operate with greater openness and transparency, CEOs are looking for employees who will thrive in this kind of atmosphere. CEOs are increasingly focused on finding top talent with the ability to constantly reinvent themselves. These employees are comfortable with change; they learn as they go, often from others’ experiences.
CEOs regard interpersonal skills of collaboration (72 percent), communication (68 percent), creativity (58 percent) and flexibility (66 percent) as key drivers of employee success to operate in a more complex, interconnected environment.
Organizations are under intense pressure to respond to not only how customers want products and services delivered, but also when and where. Businesses can profit from unique insights they discover about customers. In fact, 65 percent of midmarket CEOs identify customer insights as the most critical investment area.
To effectively engage individual consumers and clients, organizations must weave together insights about the whole person from a variety of sources. They will need stronger analytics capabilities to uncover patterns and to act on insights. Two such examples are as follows:
Mobility: A Change Agent
Finally, mobility is elevating customer expectations and creating new challenges for CEOs. Midmarket clients have a tremendous opportunity to create value out of immediacy to be ready with relevant services and information in the context of the moment.
As mobile commerce is expected to reach $31 billion by 2016, companies will need to take advantage of location based services and new forms of commerce in which mobile is integrated into a consumer’s multichannel experiences, tailored to the individual, to stay competitive.
“Midmarket CEOs are establishing more open and collaborative cultures —in which employees not only connect more with each other and the outside world to innovate, but to reinvent themselves. Learning from each other, they stay ahead of the skills curve and open to change,” said Andy Monshaw, General Manager of IBM Midmarket Business.
“Business leaders are embracing technology in completely new ways to spot oncoming threats, capture an immediate, unexpected business opportunity, address business challenges with a clear focus on partnering with other organizations to seize these opportunities to drive growth and innovate.”
You can learn more about the IBM Midmarket 2012 CEO Study here.
Written by turbotodd
June 13, 2012 at 2:50 pm
Live @ IBM Smarter Commerce Global Summit Madrid: IBM Product Manager Mark Frigon On Smarter Web Analytics & Privacy
Effective Web metrics are critical to the success of businesses looking to succeed in e-commerce and digital marketing these days, and IBM has a number of experts who spend a lot of their time in this area.
One of those here in Madrid at the IBM Smarter Commerce Global Summit, Mark Frigon, is a senior product manager for Web analytics in IBM’s Enterprise Marketing Management organization.
Mark sat down with me to discuss the changing nature of Web analytics, and how dramatically it has evolved as a discipline over the past few years, including the increased focus by marketers on “attribution,” the ability to directly correlate a Web marketing action and the desired result.
Mark also spoke at the event about the importance for digital marketers around the globe to be more privacy-aware, a topic we also discussed in our time together, calling out in particular the “Do-Not-Track” industry self-regulatory effort that intends to put privacy controls in the hands of consumers.
If you spend any time thinking about Internet privacy or Web analytics, or both, this is a conversation you won’t want to miss.
Written by turbotodd
May 24, 2012 at 6:36 pm
Happy IPO day, Facebook.
I’m not an “insider” of any sorts, so I won’t be gaining from any of the early Facebook IPO action. I’m on the fence as to whether or not I might try to buy some “FB” shares on the open market through my Schwab account…not because I’m not interested in owning any Facebook stock, but because like a lot of investors, I want it to be a conscious, responsible investment, and one never knows what’s going to happen on IPO days.
But know this: I’m very bullish on Facebook, both its past and its future. I’ve never seen an Internet property bring so many people together from so many different places in the world, across economic and social strata, and keep them coming back.
If you’re as bullish, but not ready to gamble on IPO day, you might give some thought to investing in the Facebook “pick and shovel” plays.
Stand back, look at the Facebook ecosystem, and rather than place all your bets on the Facebook IPO “come” line, instead spread some bets across the board and benefit from all the other players who stand to benefit from Facebook’s continued growth and adoption around the world.
The Zyngas, whose gaming ecosystem helped the Facebook tribe spread around the world. The Dachis Corps and Buddy Medias, which are helping make the Facebook platform work well for marketers (and focusing well beyond the social graph ads that GM announced it would abandon earlier this week).
And, to be sure, hundreds of others.
Regardless of whether or not you’re a Facebook fan, and heaven knows sentiment about them can run to the extremes, if you’re a good Western capitalist, you have to be excited.
This is the classic American success story, where young kid has great idea, develops that idea in his dorm room and later small house in Silicon Valley, and eventually changes the world.
And make no mistake about that: Facebook has forever changed the world.
Just ask the folks in Egypt, or Tunisia, or Russia, or any other locale or organization that has benefited from the lower center of gravity Facebook has created that makes organizing in mass quantities as simple as a few clicks.
There is a good reason that Facebook is NOT available in China — fear of transparency and open communications.
If it were available, China would be a very different place than it is today, and it makes me thankful that the kind of open innovation and entrepreneurialism we have here in the U.S. is still alive and well.
And that, in the end, may well be the most important reason for celebrating Facebook’s entry into the public markets.
Big ideas can still have big impacts, and Silicon Valley (and, more broadly, the United States) is one of those places in the world that you can find the capital, the talent, and the political and regulatory playing field to make those big ideas a reality.
Happy IPO day, Facebook.
Written by turbotodd
May 18, 2012 at 2:17 pm
There’s nothing like the looming shadow of the largest Internet-related IPO in history to bring out all the Debbie Downers.
Mind you, I’m in a two-day meeting in Raleigh with my teammates, so I’m supposed to be paying attention to what’s going on inside these four walls. And I mostly am.
But, I simply could not ignore this headline sent to me via email by a fellow colleague (just to demonstrate the continued critical importance of personal word-of-mouth recommendations…I can’t find out everything from watching “The View”, now, can I?): GM To Stop Advertising On Facebook.
This on the first scroll of The Wall Street Journal this afternoon.
It would be easy enough to dismiss this headline considering the source, News Corporation, which owns the Journal, which is competing for essentially the same advertising dollars — never mind that they also own that little used social network, MySpace, which once-upon-a-time was the bell of the social networking ball — but, it’s General Motors, the U.S.’ third largest advertiser in a critical category for advertising (automobiles).
According to the story, GM has spent some $40 million on its Facebook presence and plans to stop advertising there “after the company’s marketing executives determined their paid ads had little impact on consumers.” However, it also points out GM will continue to expand its use of marketing through Facebook’s pages, which is essentially free real estate.
In this case, it seems that the “owned” media is outpacing the “paid.”
On the other side of Madison Avenue, AP-CNBC recently conducted a poll that indicated more than half (57 percent) of Facebook users polled said they never click on ads or other sponsored content when they use the site. Only 4 percent say they often click on ads.
This isn’t exactly a canary in Facebook’s coal mine, however.
As I’ve tried to point out to my own troops, the shift in attention to the Facebook platform cannot be denied — U.S. Internet users now spend 20% of their surfing time there, and as Facebook creates more intersections between entertainment, retail, and commerce, I would expect that number to go up, not down!
So what if people don’t click on an ad for the new Escalade — there’s a pretty good chance a few millions of the right people saw those ads, and quite frankly, if folks’ attention is moving from the big screen to the small (and, via mobile, to the smaller), then the attention deficit economy must eventually witness the transition of ad dollars in some semblance of parity, which heretofore hasn’t happened.
It doesn’t escape my notice that this news emerges the very same week that the big broadcasters are holding their “upfronts,” where they try to sell their $60 billion of inventory as much in advance as possible for the next year to advertisers, their agencies, etc.
The New York Times’ Amy Chozick penned a piece today explaining some of the festivities at this year’s upfronts. An excerpt: “At the Fox Party on Monday, the judges for the show ‘MasterChef,’ Gordon Ramsay, Graham Elliot, and Joe Bastianich, will personally serve a menu that includes organic salmon ceviche and a deconstructed Caesar salad accompanied by brioche Twinkies.”
Fox will be serving “veal meatballs with black truffles” along with “Manhattan mules,” a combination of vodka, ginger beer, and lime.
Traditional advertising’s Rome is burning, so why not throw a cocktail party and drink mint juleps as the last vestiges of appointment programming disappear into the Nielsen viewer diary of history?
The dirty little secret is this: We’re entering into a world where the absence of data is going to be replace by an abundance of data. Moving forward, Facebook’s problem with advertisers will not be whether or not they can share information about the platform’s advertising performance, but more importantly, which data, about which demographic, on what platform, etc.?
There will be more information than most advertisers can consume effectively, particularly those more schooled in Nielsen “set meters” than A/B splits and multivariate testing.
Yeah, sure, go ahead and pile on the new kid on the block. Mark Zuckerberg’s about to take away those truffles and Manhattan mules and your annual party is moving from up front to out back. I’d be mad, too.
But that doesn’t change the fact that the advertising world is changing, and the big screen is about to be replaced by one that will get smaller and smaller, but one that will be more and more valuable to marketers.
If you either don’t have children or you don’t spend an inordinate amount of time online, or if you just missed the headlines these past few days, you may not realize that today is “Safer Internet Day.”
In conjunction, IBM is releasing free Internet safety training tools for students and will have thousands of volunteers working to help raise awareness and educate students and businesses on Internet safety and digital responsibility.
The three free volunteer kits that can help better educate students, parents, and teachers on Internet safety include:
- Control Your Online Identity - A volunteer education kit, it is designed to help teenagers learn to protect personal data online and reputation online. Teenagers are typically savvy about how to use the Internet, but often unaware about what happens to personal data once it’s shared. This presentation and volunteer information helps students learn how to protect personal data and control how they present themselves online.
- Internet Safety Coaching – Aimed at teachers or adults working with children, this is a general primer on Internet safety providing basic information about common Internet activities by young people including instant messaging and social networking. This kit is designed to raise awareness of Internet safety and how to have a meaningful and open dialogue with children on this topic.
- Cyberbullying — Aimed at parents or adults who work with children, this activity helps adults learn about how young people use the Internet today and how to recognize cyberbullying symptoms, how to prevent online bullying from happening and how to intervene if it does happen.
“IBMers are committed to helping educate people on ways to safely and securely use the Internet,” said Harriet Pearson, IBM Security Counsel and Chief Privacy Officer. “The resources we are donating will help teachers and parents raise awareness that most Internet-based threats to individual and computer security can significantly be reduced by actions that informed users take themselves.”
In conjunction with today’s announcement, IBM volunteers around the world are educating communities about Internet safety. Some select activities include:
- In Finland, IBM’s lead volunteer on Cyberbullying will participate in a national summit at Helsinki City Hall in conjunction with Safer Internet Day. 60 IBM volunteers have already run Cyberbullying workshops for parents in 100 schools across Finland.
- In Germany, IBM will expand its partnership with klicksafe, the national partner of the Insafe network, focusing on the Manage Your Identity Initiative, Already more than 500 IBM, retiree and partner volunteers have delivered over 100 interactive workshops on the topic to more around 3,000 students around the country.
- In Italy, an IBM team will conduct events in local schools using both the IBM materials and afilm from Safer Internet Day to discuss Internet safety and cyberbullying.
- In Romania, IBM volunteers are partnering with NGOs APDETIC and Junior Achievement Romania to deliver an Internet Safety session to students focusing on controlling your online identity and Facebook usage.
- In the United Kingdom, IBM volunteers will use the volunteer kits to promote online safety awareness in schools. IBMers will partner with non-profit YPNGlobal on their initiative called Cyber Champions.
Last year IBM employees donated more than three million hours of volunteer service. The company has donated 34 volunteer kits to help both IBMers as well as community members have meaningful activities and dialogues in the community about various issues.
Since its inception in 2004, Safer Internet Day interest has grown to reach all five continents and almost 80 countries, from Canada to South Korea and Russia to Kenya, including all 27 countries of the European Union.
The goal of the day is to help make the Internet a better place for our children and young people.