Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

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IBM Unveils Comprehensive Mobile Portfolio

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IBM Mobile First

Click to enlarge the infographic.  As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst offers an array of solutions that helps businesses connect, secure, manage and develop mobile networks, infrastructures and applications.

 

IBM is going big on mobile.

Today, the company unveiled “IBM MobileFirst,” a comprehensive mobile strategy that combines security, analytics, and application development software, with cloud-based services and deep mobile expertise.

Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.

Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations.

IBM has made 10 mobile-related acquisitions in the past four years alone.

IBM also announced an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.

With this expanded partnership, the AT&T API Platform, featuring IBM Worklight Adapters, will enable the more than 31,000 members of the AT&T Developer Program to quickly create and securely deploy enterprise apps that improve subscriber engagement and customer loyalty.

With these adapters that support AT&T’s ecosystem of APIs including those for speech, SMS, device capabilities, notary management and payment, developers can quickly and securely create rich, business-ready apps across a variety of platforms including iOS, Android and Windows.

Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile.

A Broad Portfolio of Mobile Solutions

To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth.

IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise.

In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:

  • IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
  • IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with the latest release of AppScan.
  • IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
  • IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.

To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.

A Deep Set of Mobile Services for Clients

Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries.

The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:

  • IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
  • IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.

An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics

According to IBM’s recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing.

To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones.

These include:

  • Developers – IBM today is announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T’s APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment. IBM is also rolling out new technical assets on developerWorks and CodeRally, a developer game community.
  • Business Partners – With Ready for IBM MobileFirst, Independent Software Vendors (ISVs) can also embed mobile technologies into their solutions and Software Value Plus now provides mobile certifications, workshops and incentives for resellers and systems integrators.
  • Academics – To help train the next generation of mobile developers, IBM is offering new faculty grants for curricula development. IBM is also making IBM Worklight available, free of charge, for the classroom and via online training to teach both students and faculty to develop for mobile environments.

IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises.

Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio — some starting at as low as 0% for 12 months with no up-front costs — allowing businesses to acquire essential technology and services while managing cash flow more effectively.

To learn more, visit the IBM MobileFirst site.  You can also follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Instagram.

Also, watch the video below (3:46), for it paints a broad, comprehensive, and gorgeous “picture” of the enterprise mobile opportunity and challenges.

IBM MobileFirst Announcement Coverage:

The SMB IT Spending Zeitgeist

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In Spiceworks' "State of SMB IT 2H 2012" survey, mobile is moving on up. Tablets continue to grow in SMBs and in the last 6 months, adoption has tipped to over half (53%) of SMBs supporting tablets on their networks.  The number of companies supporting tablets (53%) is on the verge of reaching the 59% of companies who manage smartphones on their networks.  Larger organizations are driving this trend towards more tablets in the workplace.

Click to enlarge. In Spiceworks’ “State of SMB IT 2H 2012″ survey, mobile is moving on up. Tablets continue to grow in SMBs and in the last 6 months, adoption has tipped to over half (53%) of SMBs supporting tablets on their networks. The number of companies supporting tablets (53%) is on the verge of reaching the 59% of
companies who manage smartphones on their networks. Larger organizations are driving this trend towards more tablets in the workplace.

It’s that time of year.  Google has released its 2012 Zeitgeist, telling us what’s on the minds of the world’s searchers.

Facebook, not to be out done, has released the Facebook Year In Review, “a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook.”

Now, go and ask folks what they think about Facebook’s everchanging privacy controls, and we’ll see if the Facebook Year In Review gets soon revised.

But I’m actually more interested in a big report from a small, but growing networking software and social business upstart located right here in Austin, Texas.

Spiceworks connects 2.2 million IT professionals with more than 1,300 technology brands, and offers its IT management software through a novel ad-supported model. In turn, it claims to “help businesses to discover, buy and manage $405 billion worth of technology products and services each year.”

Spiceworks just released its semi-annual “State of SMB IT Report,” a collection of statistics, trends and opinions from small and medium business technology professionals from amongst their community.

This December’s study is the seventh edition, and claims to “keep the pulse on the happenings of small and medium business IT professionals and IT departments.”

First, I’m just happy to discover they still have a pulse.

The National Federation of Independent Business’ “Small Business Optimism Index,” which is reported monthly, indicated in its November report one of the steepest declines in its history. In fact, it has reported a lower index value only seven times since it first conducted its monthly surveys in 1986.

The Index dropped a full 5.6 points in November, bottoming out at 87.5 (In 2000, by juxtaposition, it was well above 100), indicating something was rotten in November. The Index’s own Web statement suggested “it is very clear that a stunning number of [small business] owners…expect worse business conditions in six months,” and that nearly half are certain things will be worse next year than they are now, with a head nod to the looming fiscal cliff talks, the promise of higher healthcare costs, and the “endless onslaught of new regulations.”

Chicken Little, the SMB sky is falling!

Clouds, Virtualization, And Tablets Are Driving The SMB IT Spending Bus

But fear not, the SMB adoption of new technology is riding to the small business rescue, or so suggests the Spiceworks SMB IT study.

The headlines? Though IT budgets are on the rise in the SMB, hiring new staff is at a standstill. But for those still standing, in the last six months, SMBs adopted tablets and cloud services in fast-growing numbers.

Here are the four key findings:

  • Tablet adoption keeps its momentum and nears smartphone levels. Hardware maintains the lion’s share of IT spend in the SMB.
  • Adoption of cloud services spikes; desktop virtualization shows strong potential. (Can you say “Go long on VMWare??”)
  • IT budgets reached their highest point in the last three years, while hiring freezes are up.
  • BYOD is still a hot topic, though IT pros are split on the issue.

Diving down a bit, on the subject of tablets, 53 percent of SMBs now support tablets on their network, making them almost as popular as smartphones at 59 percent.

Cloud services are now used by 62 percent of SMBs, up from 48 percent in the first half of 2012.

With respect to IT budgets, they’re on the rise, averaging $162K, up from $152K in 1H 2012. But only 26 percent plan on hiring IT staff in the second half.

And on BYOD, whlie 14 percent fully embrace the trend, 32 percent say it works well for some devices, but not for others. Digging deeper, I discovered that smartphones led with 81 percent BYOD support, while tablets only garnered 62 percent.

And somewhat ironically, there’s more support for BYOD in much smaller organizations (defined here as less than 20 employees) than larger ones (50 percent in those above 250 employees).

I would encourage you to go here and register to download the full report, but the top line is this: If you’re an IT vendor looking for budget flush at the end of 2012, desktops, laptops, and servers are certainly low-hanging fruit, with tablets bringing on the most growth.

And on the software front, be on the lookout for disaster recovery and storage solutions (an IT mainstay through downturns), cloud-based solutions, and virtualization software.

Whatever you do make, just make sure you make those new purchases with “Gangnam Style” — and if you have no idea of what I’m referring to, see above with regards to the 2012 Google Zeitgeist!

Business On The Go: New IBM Mobile Computing Capabilities

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I’ve written numerous times over the past oh, I don’t know, few years about the ongoing mobile evolution (revolution?).

(On that front, which, I wanted to circle back and say how happy I have been with my purchase of the new iPad Touch (gen 5), which I bought instead of the new iPad mini. But I think I’ll have to write a whole separate post on that!)

The ubiquity of mobile devices is empowering consumers, businesses and their partners to more seamlessly communicate and build high-quality, meaningful relationships and transactions. IBM recently introduce a spate of capabilities intended to help organizations bolster their mobile enterprise strategies, which you can read in more detail about in the post below.

And it’s important to note, IBM has also been following this story closely, and responding accordingly.

And on Friday, the company unveiled a suite of new software and services that enables global organizations to build a comprehensive mobile computing strategy –- from securing and managing devices, to creating mobile applications and analyzing data.

These new offerings are part of a move by IBM to capitalize on the growing market opportunity for mobile that is expected to drive $130B in revenue for the IT industry by 2015, according to a recent study.

Mobile Becoming Integral To Business

As organizations increasingly view mobile computing as the next platform to conduct business, the market is evolving beyond just the device.

Business leaders including the chief information officers (CIOs) and increasingly chief marketing officers (CMOs) of global organizations such as airlines, retailers, governments and healthcare providers are among the businesses turning to IBM to ensure mobile services and solutions are readily available to constituents and in full compliance with IT strategies.

But, they need solutions that can be applied across any mobile environment and device — whether a laptop, smartphone or tablet — and can provide an underlying IT infrastructure that is always available, secure, effectively manages data, and integrates both front and back-end systems.

According to latest reports, more than 10 billion mobile devices are expected to be in the hands of consumers, doctors, sales leaders and the like by 2020.

Already, 90 percent of mobile users keep their device within arm’s reach at all times (guilty as charged!), and complete many kinds of transactions across these smart devices

New Mobile Software and Services Fuel Growth 

While the opportunities presented by mobile are significant, there are a number of challenges facing clients when adopting mobile computing.

This includes the management and security of devices and their underlying infrastructures, ensuring a quality mobile application experience for users across operating systems, new devices entering the market almost monthly, integrating data with the cloud, and analyzing insights captured in real-time.

IBM offers clients a variety of offerings to quickly adopt mobile technologies throughout the organization, from consulting services to software solutions and industry expertise, organic R&D to key acquisitions.

As global organizations struggle to keep pace with the opportunities that mobile computing can provide, IBM’s new suite of capabilities will enable them to overcome these obstacles.

Mobile technologies have significant potential to fundamentally change how businesses operate, and should be part of any multi-channel marketing transformation that helps CMOs make more informed business decisions based on this important shift in consumer behavior.

They include the following:

  • Mobile Planning and Strategy Services: Working with IBM consultants, clients can identify gaps and properly plan for the right mobile strategy.
  • Mobile Analytics: Through analytics capabilities, chief marketing officers (CMOs), e-commerce and app developers can gain real-time access and deep intelligence into customers’ online and app experience across mobile devices.
  • Endpoint Security and Management: With new software and managed mobility services, clients can embrace the Bring Your Own Device (BYOD) trend by simplifying the processes to secure devices and empower employees to manage their own devices. These capabilities extend to the management and support of Apple (including iOS 6), Android, Microsoft Windows operating system (including Windows 8) and Blackberry devices.
  • Mobile App Development: Using the IBM Mobile Foundation will help clients better support native app development and make it easier to build apps that function in the absence of a network connection. New Lifecycle Management software will help clients quickly develop high quality apps across multiple platforms. New managed service capabilities will also provide organizations with support for deploying, implementing and managing their mobile apps and app stores.
  • Social Collaboration for Mobile: With new social business enhancements, an organization’s mobile workforce can use their mobile devices to blog, get live updates from their social networks, access and edit files. New remote data wipe capabilities also help protect company data in case a device is lost or stolen.

IBM has been steadily investing in the mobile space for more than a decade, both organically and through acquisitions, offering a complete portfolio of software and services that delivers enterprise-ready mobility for clients — from IT systems all the way through to mobile devices. This builds on IBM’s deep understanding of its clients and their evolving IT needs.

You can go here to learn more about IBM Mobile Enterprise capabilities.

Get Real With Your Mobile Strategy

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As someone who regularly monitors and communicates key trends in the digital marketing environment with IBM, I obviously have to keep pace (as best I can!) with those emerging arenas that I think are going to have an impact in our (IBM’s), and the industry’s, ability to communicate effectively, efficiently, and to the right audience.

The emerging mobile space is a good example of one of those trends.  With the advent of the iPhone in 2007, and later the Android platform and, more recently, the rapid adoption of tablet computers like the iPad and now Microsoft’s “Surface,” the opportunity to market and communicate through these devices is enormous.

But the opportunity doesn’t just end with marketing. Companies around the globe are also realizing mobile computing can change business in fundamental ways.

Enterprise Mobility: A Top Strategic Priority

In our recent CIO study of more than 3,000 CIOs, IBM discovered that 75 percent of respondents asserted that mobility is a top priority in their business strategy.

But, there are significant challenges.  New platforms and operating systems are emerging all the time, security and privacy are critical issues of concern to business leaders, and there’s a need to maximize development investments for the mobile platform.

IBM has been communicating more aggressively about this opportunity, and our own Bob Sutor has been a critical thought leader for IBM in this space.

As some of you may remember, Scott Laningham and I interviewed Bob recently about IBM’s mobile strategy at the Impact 2012 event back in May.  You can find that interview below:

Bob’s blog is a must read for you mobile adherents, and you may also be interested in a specific post in which Bob articulated IBM’s mobile strategy.

Continuing IBM’s mobile drumbeat, we most recently partnered with eWeek to produce a short slide show that articulates some best practices in mobile deployment that Bob and his team developed, best practices based on extensive experience with real (and recent) customer engagements.

I’ll hit the wave tops for you below, but to read all the details, you’ll need to visit the full slideshow over at eWeek.

  1. Don’t Compromise on User Experience. Good apps are engaging. They are designed for performance and customized to deliver the functionality your users need in a simple and easy-to-use manner.
  2. Support Different Development Approaches. Mobile apps are no longer an experiment. Companies are quickly realizing their value to different lines of business, both as productivity tools for employees and engagement channels facing customers.  Choosing a development approach for these apps entails many parameters such as budget, project timeframe, target audience and application functionality.
  3. Build for Performance. Recent reports show that already today, mobile users are spending more time using apps than mobile browsers. Combined with projections that more than 50 percent of users will access the Web through mobile devices by the end of 2013, application performance has never been more crucial for your mobile initiative.
  4. Enable Collaboration, Efficiency. Modern business applications are constantly changing, and they are rarely developed by a single person anymore.
  5. Ensure Proper Authentication and Address Security Concerns. Whether employee- or customer-facing, mobile applications are quickly assuming the roles of many mission-critical systems in the enterprise. It is no wonder that authentication and security have become the top concerns of the mobile enterprise.
  6. Close the HTML5 Gap. Commitment from all major mobile vendors, active standardization efforts and a growing ecosystem of third-party tools has been fueling recent success and adoption of HTML5.
  7. Connect With Back-End and Cloud-Based Systems. Mobile business apps are not independent entities. They should be tightly connected to a variety of existing back-end and cloud-based systems.
  8. Manage Mobile Apps, Devices, Data. Managing applications after they are downloaded and installed on devices has become critical, with the bring-your-own-device (BYOD) trend specifically challenging IT departments. A growing number of organizations are starting to adopt a combination of management approaches, both on the application level and the device level.
  9. Evaluate Supporting Services. The mobile channel is transforming the way companies are doing business, and with that transformation, new challenges arise on both the business and the IT levels.
  10. Protect Your Investment. As the mobile landscape develops, success lies in the ability to adapt to change.

IBM: Goin’ Mobile…and Then Some

IBM has been steadily investing in the mobile space over the past decade — not as a device manufacturer, but as a provider of mobile enterprise application and platform technologies, including tools for developing software in the mobile realm, and also to provide endpoint management (management of all those various and sundry devices your employees are now bringing to the office and expecting you in IT to support!).

We acquired Worklight in February to help more quickly deliver mobile application management capabilities across a range of industries, and as eWeek observes, Worklight’s software “enables organizations to efficiently create and run HTML5, hybrid and native applications for smartphones and tablets with industry-standard technologies and tools.”

If you’re looking to get into the mobile game, a good place to start is our webcast, “Harnessing the Power of Mobile in the Enterprise.” (Registration required)

IBM ImpactTV 2012 Instant Replay: Bob Sutor On Tackling The Massive Mobile Enterprise Opportunity

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Recently at IBM Impact in Las Vegas, Scott Laningham and I had the opportunity to sit down with a wide variety of great speakers, including our senior VPs Steve Mills and Mike Rhodin, whose instant replays I’ve already shared.

Most of those folks, we gave about ten minutes.  But there’s been such immense interest in the enterprise mobile topic, that when we sat down with IBM’s VP of WebSphere Foundation and IBM Mobile, Bob Sutor, we spoke for a good 18 minutes.

That’s not only because Bob was a scintillating and thoughtful guest, which he always is, but because there’s a lot to talk about in the mobile space.

So much of the oxygen recently has been around Facebook’s valuation and the rise of BYOD…but there are much more practical and necessary concerns that organizations need to think about as they start to build out their mobile strategies.

Things like application lifecycle development, cross-platform development, and that bugaboo that always rears its head in the mobile conversation, security and privacy.

Bob takes them all on and more in the far-ranging interview below:

Having Impact

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It’s the end of a long Friday, and you’re sitting there thinking to yourself, “Hmm, what in the world am I going to be doing starting on Sunday, April 29th?!!”

I’m from headquarters and I’m here to help.

If you’re a business or technology leader trying to understand and keep up with the insane amount of change going on in our industry, my recommendation is you hop on a plane and head out to attend the IBM Impact 2012 Global Conference from April 29-May 4.

No, it’s NOT “The Hangover,” thank goodness — neither part one nor part deux — but what it IS is an opportunity to mix it up with your peers and to hear from some of our industry’s key thought leaders.

Let’s start with the keynotes: Author of the acclaimed Steve Jobs biography entitled Steve Jobs, as well as president and CEO of the Aspen Institute, Walter Isaacson, will be a featured speaker this year. Isaacson is a former correspondent and new media editor of Time magazine, who went on to serve as chairman and CEO of CNN from 2001-2003.

“Chic Geek” and 2011 audience favorite Katie Linendoll will also be making a return engagement to Impact. Katie is going to be leading the day 2 general session, as well as moderating a “Women’s Panel” later that Tuesday afternoon (May 1).

And if you’ve never heard from Jane McGonigal, creative director of Social Chocolate and a world-renowned designer of alternate reality games…well, prepare to have your mind blown. I’ve heard Jane at a couple of SXSW Interactives, and Jane’s view of the world is one you’ll want to look into.  She’s also the author of the New York Times bestseller, Reality is Broken.

And those are just the guest speakers.  You’ll also hear from a powerhouse cadre of IBM experts and executives, starting with senior veep Steve Mills. Also in attendance: Rod Smith, our VP emerging technologies…Marie Wieck, GM of the AIM organization…Bridget van Kralingen, senior veep of IBM Global Business Services…Jerry Cuomo, IBM Fellow and WebSphere veep…and a host of others.

But let’s not forget one of the most important aspects of Impact: The networking prowess of 9,000 tech and business leaders all under the same roof.  You can get started in the conversation well ahead of the event by following and contributing to the Impact Social Media Aggregator, and onsite, by visiting the “Impact Social Playground,” a new social hub that will provide enhanced social networking facilities for all attendees, Tweeps, bloggers, analysts, media, and Business Partners.

If you just want to follow along on Twitter, make sure you’re using the #IBMImpact hash tag.

developerWorks blogger and podcaster extraordinaire, Scott Laningham, will also be in attendance, along with yours truly, where we will be conducting live and recorded interviews throughout the event for “ImpactTV.”  So far, we have a committed lineup of the best and brightest…and then there’s Scott and I!

Here’s the link where it all starts for Impact 2012.

I, for one, can’t wait.  Last year was my first Impact, and I had more fun and talked to more cool people than a person has a right to.  And I learned more than I could keep in my head…but of course, that’s not saying much.

And iffen your boss is giving you a hard time about taking time out of your hectic schedule, we’ve even got that covered with our “5 Reasons to Attend Impact 2012.”

I hope to see you there, and if you can’t make it live and in person, be sure to keep an eye on ImpactTV from April 29 through May 4.

Oh yeah, did I forget to mention that the Goo Goo Dolls are playing???

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