Archive for the ‘facebook’ Category
When I lived in NYC, I used to start most of my Thanksgiving and Christmas holidays at Laguardia, JFK, or Newark airports.
That was just part of the deal every holiday season if I wanted to get home and see my friends and family back here in Texas.
But this was long before there was a Twitter or a Facebook where I could vociferously complain to the public at large about the cheapstake airline giving me an ancient, small package of peanuts while seating me next to Chucky the whining infant.
Flash forward…as in, to the present day. Despite the looming snowstorms and crowded skies and congested roads and expensive airfares, IBM conducted a recent analysis of social media sentiment which suggests that Americans are increasingly optimistic about traveling.
I know, it’s difficult to believe, but there it is.
In particular, the “Desire Ratio” — the proportion of positive versus negative comments — indicates that people are “looking forward” to holiday travel by a factor of 26 to one (well, everyone except for those who are hitchhiking). To which I can only comment most of these respondents must not have any in-laws.
This delta represents a spike in positive sentiment nearly 12 times greater in 2012 versus 2011.
According to the IBM Social Sentiment analysis, there was also an increase in the volume of positive conversations about flying, driving and spending time with family and friends, among others.
For example, the IBM “Desire Ratio” for flying indicated that comments are roughly 2.5 times more positive about travel in the 2012 holiday season. This increase could possibly be attributed to the Cyber Monday deals that airlines ran this year (“Sit In The Baggage Compartment And YOUR BAGS FLY FREE!”)
Positive sentiment associated with driving also increased 13 percent. That one, I completely don’t understand. I don’t like driving. I’d rather sit next to Chucky the whining infant on an airplane than have to drive anywhere
Why, you ask? Let me demonstrate via some basic math: 500 MPH versus 75 MPH. Does that clear things up?
So by now, you’re probably wondering to yourself “why measure all this in the first place?”
Because, we have a bunch of really smart people inside IBM who need something productive to do as we get closer to the holidays.
But, we also recognize that measuring public sentiment can help travel industry chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using what they learn from social data to tailor their offerings to address fast-moving trends and real time customer needs.
“Measuring social sentiment has the potential to enable the travel industry to literally design travel offers and services tailored to what travelers are telling us,” said Raul Arce, vice president, travel & transportation, IBM. “Big data has the power to transform the travel industry for the airlines, hotels and other travel providers that can translate customer desires into irresistible offers that they will welcome.”
About The IBM Social Sentiment Index
The IBM Social Sentiment Index combines sophisticated analytics and natural language processing technologies to gauge consumer public opinions from Twitter, blogs, message boards and other social media.
In this instance, the Index was used to measure and understand consumer views around the holiday travel season in the United States from the period of December 1 – December 10 in 2012 and 2011.
The volume of conversation about flying as the holidays approach is up 10 percent in comparison to last year (38 percent in 2012 vs. 28 percent in 2011).
This enthusiasm is not limited to those who have confirmed travel plans. A possible window of opportunity exists for businesses to influence last-minute customer travel-related decisions. Anecdotally, around one quarter of online holiday travel conversations suggested that an itinerary had not been finalized.
The analysis also surfaced insight into trends and topics related to flying this holiday season. Top of mind for travelers are airline loyalty programs and best ways to convert miles, possible fuel surcharges likely related to the price of fuel, and what to do with pets while on vacation.
While it might seem like “noise” that there is a cluster of social conversation around potential travelers and their animals, it could signal an emerging trend — or niche demographic — that pet-friendly hotels or airlines could capitalize on through additional promotional activities or special offers directly tied to the holiday season for pet owners.
Additional insights from the IBM Social Sentiment Index for holiday travel include:
- Negative sentiment related to gas prices is on a downward trend, which will likely contribute to the number of people traveling.
- While only a small sample size, sentiment around travel providers’ mobile experiences such as smartphone apps and websites is on an upward trend. The amount of those conversations increased 40 percent year over year.
- Conversations about the word “travel” during the studied time period increased 75 percent
- Measurement of sentiment suggested that fewer people are canceling their plans for the 2012 holidays with a decrease of 19 percent in negative sentiment this year.
- The Index recorded a decrease in conversation volume from 2011 to 2012, possibly attributable to the additional weekend between Thanksgiving and Christmas this year. Early holiday social chatter in December also suggested people were more focused on holiday preparation than travel plans.
The wealth of online content around travel — from traveler review sites to public conversations on Twitter and Facebook — has become very influential in how people determine their travel plans.
Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers market better products and services to their customers.
It might also someday earn you a bump up to first class…just don’t hold your breath.
Written by turbotodd
December 20, 2012 at 5:34 pm
I mentioned in an earlier post I would share a little information about Singapore. Much of this, I crowdsourced liberally from the Wikipedia entry on Singapore, along with some of my own observations thrown in for good measure.
First, the city-state is formally referred to as the “Republic of Singapore.” If you’ve ever flown here from the U.S., you know that it’s one of the longer plane rides one can take.
I left Austin around 8 am last Friday morning, catching connecting flights in Atlanta and then Tokyo’s Narita, with both flights lasting around close to 24 hours flight time, and arriving here early Sunday morning (around 1:30 AM).
Singapore is an island country consisting of 63 islands, and separated from Malaysia by the Straigts of Johor to the north and from Indonesia’s Riau Islands by the Singapore Strait to its south.
The British founded modern Singapore when it obtained sovereignty over the island in 1824, and was later occupied by the Japanese in World War II. It later declared independence, uniting with other British territories to form Malaysia in 1963, then separated from Malaysia two years later.
It is known as one of the “Four Asian Tigers,” and is the world’s fourth leading financial center, with its ports being among one of the five busiest in the world.
Its economy depends heavily on exports and refining imported goods, and has the third highest per capita income in the world with slightly over 5 million citizens.
Its population is very diverse, and has four official languages: English, Chinese, Malay, and Tamil, and is one of the five founding members of the Association of South East Asian Nations.
It’s manufacturing base includes electronics, petroleum refining, chemicals, mechanical engineering, and biomedical sciences. It also produces about 10% of the world’s foundry wafer output, making it an integral part of the globe’s semiconductor industry supply chain.
It also has majored heavily in tourism (including so-called “medical tourism”), and to attract more tourists it legalized gambling in 2005 (The IBM InterConnect conference is being held at Royal Sentosa Resorts, which has one of those casinos).
This is my second visit to Singapore (my first being in early 2010), and my impressions on both visits have been quite favorable. For a Westerner who doesn’t know Chinese, Malay or Tamil, it’s quite easy for an English speaker to find their way around.
The city-state itself reminds me of Dallas or Houston, what with its shiny, chrome and beige skyscrapers and ports surrounding parts of the island.
But it’s also very futuristic and forward-thinking, having invested early on in commercialization of the Internet and hosting a robust mobile computing infrastructure. Singapore is one of the most ubiquitous Internet penetrated of nations in the world, with over 77 percent of its citizens having online access.
And the “Intelligent Nation 15″ ten-year blueprint I mentioned earlier has refined that digital capability, and in fact, the country has emerged as a vital foundry for Internet-based companies.
By way of example, Facebook co-founder Eduardo Saverin relocated here in 2009, announcing plans to invest in “companies with strong interests in the Asian markets.”
Singapore’s National Research Foundation selected eight new incubators for its Technology Incubation Scheme earlier this year, and through that program, the NRF will co-fund up to 85 percent of total investment in each company (up to U.S. $400K).
And talk about a mobile-friendly country. I only needed walk through either Singapore’s Chinatown or “Little India” yesterday afternoon to find mobile phones from around the globe available to me (and settled on an old-school Nokia 1280 to serve as my new GSM “world phone”).
I paid $20 to a local mobile retailer catering to the Indian market, and within minutes (along with the purchase of an $18 SIM card) was up and running.
For the casual visitor, though the city itself can seem expensive compared to other industrialized countries, deals abound, including for food (the cuisine here runs the gamut, from Chinese to Malay to Japanese to India to American, etc.), and that most national of Singaporean pasttimes, shopping.
If you’re a night owl, you’ll certainly find plenty to do here, what between the casinos, the food, and yes, even the nightlife.
As for me, the rest of this week I’ll mostly be stuck in front of the camera or my laptop covering IBM InterConnect here on Sentosa Island, but I hope and expect to sneak in a few noodles or pieces of dim sum along the way.
IBM InterConnect begins first thing tomorrow, so don’t forget to tune in to our Livestream channel and to Twitter hashtag #ibminterconnect so you can keep up with all the emerging announcements and news from IBM in this important and digitally vital part of the world!
Written by turbotodd
October 8, 2012 at 3:31 pm
I’ll be jetting off to Singapore early in the A.M. for the IBM InterConnect event, where I’ll be both blogging and broadcasting (via LiveStream and YouTube), interviewing a variety of IBM execs, partners, and clients.
Tune your TweetDeck now to hashtag #ibminterconnect to keep track of the festivities. The event officially kicks off next Tuesday, October 9th.
As I was scanning my newsfeeds to catch up on what I’ve been missing all day while preparing for all those interviews, I saw that Facebook reached 1 billion users, although some of their recent moves, including the alteration of their algorithm to minimize brand page posts being seen by those who have opted in to “liking” that page, may start sending those numbers due south.
I also discovered that Microsoft is slated to launch its new Surface tablet at midnight on October 26th.
Midnight? Really?? You guys couldn’t come up with something more original than that? 12:15, maybe? Or 12:30, even?
Sorry, dudes, I’m all tabletted out, although I will be keeping an eye on the horizon to see what gives with the iPad Mini.
Speaking of holiday shopping, the National Retail Federation released some important holiday shopping forecasts earlier this week that bear sharing.
The NRF’s 2012 holiday forecast expects sales will increase this season by 4.1 percent ($586.1 billion), well above the 10-year holiday average, but behind the 2011 season of 5.6 percent.
To which I say, “Bah, Humbug.” I do most ALL my holiday shopping online, so I’ll be doing my personal best to get those numbers up. And I expect to pick up a few IBM “Smarter Commerce” tricks of the trade at the sessions next week in Singapore, which I’ll share.
Although I am inclined to show up on Black Friday to run at Wal-Mart with the mortar shopping “bulls!” Nothing like a little full contact holiday shopping, taking down a few eager shoppers to grab that last “Tickle Me Elmo!”
All these holiday tidings come just ahead of today’s news by Thomson Reuters, which reported that back-to-school sales growth slowed in September after “a strong August,” according to The New York Times “Economy” section.
Little Johnny don’t need no more pencils, Mom. Get in line and buy that kid a Nexus 7!
But the story doesn’t end there.
AlixPartners’ Joel Bines is also quoted in the story as saying this doesn’t necessarily bode badly for the holiday shopping season, as no “conclusive” ten-year correlation between back-to-school and holiday sales seems evident.
As for me, as I fly Eastward, I’m going to have to start giving some serious consideration to my own Christmas holiday shopping list for Santa.
Of course, I’ve been extremely bad this year, which is par for the course, but hey, it never hurts to ask!
Next stop, Singapore, where I hope NOT to participate in any caning demonstrations.
But keep an eye out on YouTube just in case.
Written by turbotodd
October 4, 2012 at 10:30 pm
Jay Henderson told us in his recent interview that IBM would soon be building upon its Holiday Benchmark e-commerce trend analysis for the holiday shopping period with the addition of a “back-to-school” analysis.
Alas, Rodney Daingerfield is no longer with us, but the IBM Benchmark can be your roommate this go ’round, the only analytics-based, peer-level benchmarking solution that measures online marketing results from the web sites of more than 500 leading U.S. retailers.
Here’s a snapshot of the back-to-school trends:
- July and August Online Sales: Overall sales for July increased more than 11 percent over July 2011 while August slowed with sales up 3.9 percent compared to last year.
- Social commerce: In July, shopper referrals to retailer sites from social networks generated 1.6 percent of all sales, an increase of 25.1 percent over last year. This trend continued in August reaching 1.8 percent, an increase of 69.7 percent over the previous year.
- Mobile commerce: Mobile commerce remains strong with sales from mobile devices reaching 15.7 percent in July and 15.4 percent over the month of August.
As for vertical industries the following categories experienced success over this timeframe:
- Home goods: In July online sales grew by just over 30 percent and 25.5 percent in August with consumers shifting some back to school purchases toward the home. Over this period mobile sales also thrived, reaching 19.1 percent in July and topping out at 20.1 percent in August.
- Department stores: Online sales grew 22.1 percent in July and 28.7 percent in August. Over this period mobile sales were strong, hitting 19.2 percent in July and 18.9 percent in August
- Apparel stores: Online sales were up 9.2 percent in July and 9.8 percent in August. Over this period mobile sales reached 15.1 percent and 16.4 percent in August. Apparel stores also experienced strong social commerce with shoppers referred to their sites from social networks generating 1.4 percent of all sales in July and 2.2 percent in August, up more than 113 percent over 2011, more than any other industry.
- Office Supplies/Electronics: Online sales grew by 6.3 percent in July while dropping by .92 percent in August. Mobile sales reached 5.7 percent in July remained steady in August a 5.9 percent.
Part of IBM’s Smarter Commerce initiative, the IBM Benchmark provides intelligence on how consumers are responding to the products and services being offered to them.
With these insights CMOs and teams gain deeper insight into each customer which they can use to present personalized recommendations, promotions and other sales incentives across the wide variety of channels—including social networks and mobile devices.
What’s It All Mean?
While U.S. consumers shopped this July and August, they were not buying clothes and notebooks for their children but rather items for the home.
According to findings, the biggest retail gains this back to school shopping season came from home goods purchases which increased 30 percent in July and more than 25 percent in August over their respective months in 2012.
While experts speculate that consumers were holding off on back to school purchases to eye the choices of their peers, social networks appeared to drive purchases with social sales increasing 69.7 percent.
The social influence was especially apparent when it came to apparel, where shoppers referred to online stores through social networks generated a 2.2 percent of all sales in August, an increase of more than 113 percent over 2011.
Mobile commerce also continued to grow with sales increasing 15.7 percent in July and 15.4 percent in August. For home goods mobile sales reached a high of 20.1 percent.
The growing influence of both mobile and social media further validates the need for a Smarter Commerce approach that helps retailers attain, understand, and act — in real-time — on deep insights about their customers in order to meet the unique needs of each.
“When I speak to executives at the leading companies, one of the discussions that continues to come up most frequently is around harnessing big data and their efforts to try and understand how to take all the noise and word of mouth that is being generated and make sense of it,” explained W. “RP” Raghupathi, Professor of Information Systems, School of Business, at Fordham University.
“Today, with so many consumers shopping and sharing their opinions online, we are seeing more and more retailers tap into the power of sophisticated analytics technology to help them react faster to evolving trends and customer needs.”
Read this blog post from IBM’s Mike Rhodin (or better yet, watch the video interview we conducted with him in Madrid this past May) to learn more about “insight-driven” computing and IBM’s Smarter Commerce initiative.
Big news today from IBM re: social analytics, and for some key customer wins on the social business front.
First, to the news about social analytics. Today, IBM unveiled new software and services that bring the power of big data analytics into the hands of a social savvy workforce anytime, anywhere.
With this new capability, organizations will be able to apply analytics to their social business efforts, allowing them to gain actionable insight on information generated in social networks and put it to work in real-time.
IBM’s Lead In Social Business
Today, more than 60 percent of the Fortune 100 have licensed IBM social software to activate their workforce to improve productivity, and gain insight on data to anticipate individual customers needs.
IBM’s leadership role in analytics has been established through a thoughtful strategy that required the expansion of R&D, acquisition and business initiatives across its hardware software and services portfolio.
As part of today’s news, IBM announced the availability of its industry-leading social software platform, IBM Connections.
IBM Connections incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using a broad range of mobile devices.
You can check out a demo here.
IBM Customers Becoming More Social
IBM also announced today that leading companies around the globe, including Bayer MaterialScience, Colgate-Palmolive Company, LeasePlan, Primerica and Teach for America, are using its social software to achieve real returns on their social business investments.
The rise of social media is prompting business leaders, from the CMO to the chief HR officer to the CIO, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value.
At the same time, business leaders lack the tools to gain insight into the enormous stream of information and use it in a meaningful way. According to IBM’s CEO Study, today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.
A recent IBM study of more than 1,700 chief marketing officers reveals 82 percent plan to increase their use of social media over the next three to five years.
“To truly realize the full potential of a social business, leaders need to empower a company’s most vital asset — the information being generated from its people,” said Alistair Rennie, general manager, social business, IBM. “Now is the time for business leaders to embed social into their key business processes to shift their business from the era of ‘liking’ to ‘leading’.”
Today, more than 60 percent of the Fortune 100 have licensed IBM social software. There is strong demand for IBM’s social business platform in regulated industries, with 41 percent of Connections 4 beta participants in banking, finance and healthcare institutions.
Primerica, a leading distributor of financial products in North America, will utilize Connections and WebSphere Portal, to transform how its agents engage with its 2.3 million policy holders on the fly, to provide increased value for its customers.
The company plans to use social business software to improve the overall client experience, drive competitive edge and stay on the forefront of innovation in the financial services industry. You can read more details on Primerica’s adoption of IBM social software here.
And in the video at the bottom of this post, you can check out my interview with Digital Influence Group’s Glenn Engler about the challenges and opportunities for social media in heavily regulated industries.
Expanding IBM Social Capabilities In Key Growth Markets
To support the burgeoning demand for social business solutions in growth markets, in the fourth quarter of 2012 IBM will open two social business customer support centers to serve IBM’s Asia-Pacific and Latin American clients.
Located in Manilla, the Philippines, and Sao Paolo, Brazil, these centers will support the rapid adoption of social business tools in these growth markets. The Philippines and Brazil centers join a roster of IBM social business centers in North America, Dublin, Japan, China and India.
IBM’s growing business partner network of more than 39,000 business partners are also bringing new, cutting-edge capabilities to IBM’s social platform every day in areas including gamification, video, compliance, project management and mobility.
For example, Actiance provides leading compliance capabilities to thousands of organizations globally, SugarCRM helps sellers use social networking and analytics for effective selling, and Bunchball provides gamification capabilities to IBM Connections.
Making New Connections With IBM Connections Social Software
IBM Connections, a cornerstone of IBM’s social platform, is available on premise, in the cloud, and on a broad range of mobile devices.
IBM Connections integrates activity streams, calendaring, wikis, blogs, a new email capability, and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social, secure communities both inside and outside the organization to increase customer loyalty and speed business results.
The new Connections mail capability provides simplified access to email within the context of the social networking environment.
Empowering Your Employees
The new capabilities empower employees from every line of business, such as marketing, human resources and development to gain actionable insight into the information being generated in their social networks.
For example, the Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company’s content, including email and calendar.
The embedded experience of the news feed, also known as an activity stream, allows employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.
For more information, please visit www.ibm.com/press/socialbusiness.
IBM blogger and tech evangelist Todd “Turbo” Watson interviews Digital Influence Group CEO Glenn Engler at SXSW Interactive 2012 about the opportunities and challenges of social media for heavily regulated industries.
Written by turbotodd
September 12, 2012 at 4:13 pm
Posted in big data, business analytics, cloud computing, collaboration software, crowdsourcing, digital marketing, facebook, ibm software, marketing, mobile enterprise, online collaboration, predictive analytics, smarter analytics, social business, social commerce, social media, social networking, social networks, social platforms
Well, it seems that the London Olympic Games are only a couple of short weeks away now.
As we get closer and closer to the lighting of the London 2012 Olympic torch, we will also start to see lines get drawn in the digital and social sand, as this will likely be the most “social” Olympic Games ever.
There will be lots to juxtapose in this year’s games in London with those of Beijing in 2008.
Most notably, the fact that we won’t have a 12 hour delay by the broadcast networks. Instead, NBC has already indicated that they will show many of the events live. American GDP could swoon to a new low in these London Olympic summer games!
If you’re looking for a place to follow the games, there will be no shortage of television and digital opportunities. Just this week, Facebook and NBC announced a collaboration for “transmedia” coverage of the London Olympic Games.
In that deal, data from Facebook will inform TV coverage on NBC and other channels that will carry portions of the Summer Games starting on July 27, according to The New York Times. The specific uses will vary, says the Times, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.
Conversely, on Facebook the NBC Olympics page will get frequent updates with what the companies call “exclusive content” for fans only. Fans will then be able to share what videos and articles they’re perusing on the network’s Olympics website.
It’s hard to believe that in only 4 short years, Facebook has grown from 100 million users, the number they were at during the Beijing Olympic Games, to over 900 million. There’s no question this will be a much more social Olympics, but let’s also not forget the projected TV audience is 4 billion (In Beijing, the global TV audience was estimated at 4.4 billion.)
Speaking of China, U.S. Senator Harry Reid (D-NV) castigated the U.S. Olympic Committee for its decision to have the U.S. Olympics team dressed in Ralph Lauren-designed berets, blazers and pants that were manufactured in China even as the U.S. textile industry struggles to keep U.S. workers at their sewing machines.
Maybe they should introduce sewing into the Olympics as an official sport and we can have ourselves a “sew-off?”
I recently did some Olympic scouting of my own, looking for Websites and mobile apps to help make sure I keep up with the Virtual Joneses during the London sports festouche. Here’s a few of them I unearthed:
- The official London Olympics Web site — http://www.london2012.com
- Olympic Movement Website — http://www.olympic.org
- BBC Olympics — http://www.bbc.co.uk/2012/
- U.S. Coverage, NBC: http://www.nbcolympics.com
I also found an interesting app for the iPad, the “Ultimate Olympic Guide,” which cost me a whopping $.99 and provided some nice background and overviews of each of the Olympic sports.
Feel free to add any other useful London Olympics resources in the comments section below.
Written by turbotodd
July 12, 2012 at 7:54 pm
So did anybody else watch that Google I/O keynote earlier today from the Moscone Center in San Francisco?
Apparently, so, because at one point there were nearly 100,000 concurrent viewings on YouTube.
Yes, I said, 100,000. Pretty impressive for a developer’s conference.
I’ll get to some of the key Android announcements momentarily…first, the show stealer, which for my money (and of which there’s not a whole lot), one-upped Apple’s keynotes in a way they’ll likely never be able to match.
As the team was preparing to introduce the much-discussed Google Glasses (which I hope, one day, I’ll be able to wear on the golf course and announce to my technophobe father exactly how many yards his shot is to the pin without missing a beat), Sergey Brin cut away to an airplane flying high over the skies of San Francisco, all featured in a Google Events Hangout.
I presumed the cutaway was Memorex, but soon found out differently.
The skydivers jumped from the plane, flew in their birdsuits a little ways, then opened their chutes and landed safely on a roof by or at the Moscone Center.
They delivered the Google Glasses to some manic BMX mountain bikers, who jumped a couple of roofs before handing them over to some dudes who were hanging by some ropes.
Before too long, they all came busting into the live keynote and up on the stage to deliver the glasses.
I’ll never think of my FedEx delivery guy the same again.
I guess everyone at Google Marketing and PR was pretty confident all their skydivers’ chutes would open and no Google Glasses were going to go splat along with their mules. That, or they had a contingency plan to cutaway to poor voice-challenged CEO Larry Page trying to pick up the slack via ASL.
Like I said, the whole stunt got my attention.
There were a range of interesting announcements, including the Glasses (available to developers attending I/O sometime next year), the new Google streaming media player (Yawn), and Google’s own Nexus 7 (is that one step behind Windows8?) tablet.
But the new Android, 4.1, AKA “Jelly Bean,” was the storyline I found most interesting.
Google announced “Project Butter” as the new innovation in 4.1, which helps make transitions and animations in the Android OS run more smoothly (at a cool 60 frames per second).
Googlers also demonstrated more responsive widgets (I hate to wait on any mobile device app!), which users can drag and drop and move around on their home screen.
Android Heavens, open up and save me from thith mobile lag!
The Google voice recognition engine is now going offline, which means you can transcribe to your heart’s content without being connected to the Interwebs.
“Android, go beat up Siri and then send me some funny pics of such that I can view on my newfangled Android 4.1 home screen and share them via my non-lagging new Facebook app on Jelly Bean!”
The new “Google Now” was also a cool new feature, which allows you tor bring up new “cards” that contain relevant and timely information (“How tall is the Empire State Building?”).
If Trivial Pursuit ever makes a comeback, I want to play the Google Now-assisted edition!
Google Now also takes advantage of temporal and physical data it knows to make friendly suggestions to you. For example, when it’s lunchtime, Google Now could suggest some local restaurants nearby and let you easily make reservations to go there.
I’d suggest you view the video below to learn more about Google Now, but despite my preference to stick with the Apple iPlatforms, me likey the new “Jelly Bean” and hope Apple responds with some similar features in a future iOS release.
Written by turbotodd
June 27, 2012 at 9:41 pm
Posted in android, announcements, apple, developers, facebook, gadgets, iPhone, marketing, mobile internet, smarter cities, social networks, social platforms, software, software development, technology upgrades, wireless, worklight
Live @ IBM Smarter Commerce Global Summit Madrid: IBM Product Manager Mark Frigon On Smarter Web Analytics & Privacy
Effective Web metrics are critical to the success of businesses looking to succeed in e-commerce and digital marketing these days, and IBM has a number of experts who spend a lot of their time in this area.
One of those here in Madrid at the IBM Smarter Commerce Global Summit, Mark Frigon, is a senior product manager for Web analytics in IBM’s Enterprise Marketing Management organization.
Mark sat down with me to discuss the changing nature of Web analytics, and how dramatically it has evolved as a discipline over the past few years, including the increased focus by marketers on “attribution,” the ability to directly correlate a Web marketing action and the desired result.
Mark also spoke at the event about the importance for digital marketers around the globe to be more privacy-aware, a topic we also discussed in our time together, calling out in particular the “Do-Not-Track” industry self-regulatory effort that intends to put privacy controls in the hands of consumers.
If you spend any time thinking about Internet privacy or Web analytics, or both, this is a conversation you won’t want to miss.
Written by turbotodd
May 24, 2012 at 6:36 pm
Remember that team of blackjack-playing cohorts from MIT in the book (and, later, movie) “Bringing Down The House,” who fleeced a number of Vegas casinos before they were invited never to grace their gambling doors again?
Well, IBM executive and Unica co-founder Yuchung Lee was one of those who was asked not to come back. Permanently.
Which is okay by those of us at IBM, as we’re keeping him way too busy to bother with card counting.
Instead, Lee’s mathematical prowess is being applied to help companies improve their marketing capabilities, a key ingredient in the IBM Smarter Commerce soup.
Doubling Down On Enterprise Marketing Management
As Lee explained in his keynote session this afternoon here in Madrid, “this is the first time we’re bringing together Coremetrics and Unica.” He also highlighted the fact that out of the 1,700 participants here at the Summit, over 1,000 are marketeers!
Lee provided a broad overview of the Enterprise Marketing Management portfolio at IBM, explaining that “we’ve shared progress as a group within IBM over the past year,” sharing that also incorporates lessons learned from both the market and IBM customers.
“The pieces of our portfolio are better connected,” Lee explained, but also highlighted the fact that “We now have a more comprehensive suite for relevant and personalized offers across all channels, and social media,” a capability recently introduced in Unica 8.6
The social buildout also incorporates enterprise analytics, tag management, and full mobile and social market capabilities that tie more closely together the marketing automation experience with the social realm.
Acquisitions That Count
Lee also debriefed quickly on two recent acquisitions, DemandTec, which expands IBM’s EMM offerings with pricing, promotion, and product mix optimization, and Tealeaf, which rounds out IBM EMM solutions with customer experience management and analytics.
As Lee explained, “A picture’s worth a thousand words,” and that’s precisely what TeaLeaf provides, the ability to look at snapshots of individual user sessions to help determine where, exactly, it is that you’re driving them crazy with your convoluted web experience!
But where Lee really “hooked” the audience was in his observations about the Generation C customer, who is more connected and in control than ever! Did you know that 4 in 10 smartphone users search for an item in a store? Or that 77 percent of B2B buyers check with their peers before buying?
If you didn’t know that, then this is your reality check and maybe it’s time you get more focused in your own customer centricity. Marketing, Lee suggested, must “move beyond its silo and focus on business value.”
Which, he expanded, means that it must work more closely with other disciplines and functions, including merchandising, on- and offline sales, customer service, and even with IT.
Marketing must move that customer centricity beyond marketing as well, so that they understand and influence the entire customer experience, as well as “own the operational process to influence social conversations.”
But, Lee indicated, they can’t stop there. Marketing must also share customer insights with other parts of the business so that all functions can benefit from these insights.
Finally, they must extend that sharing of customer insights with other key stakeholders who can benefit: Partners, agencies, customer communities, and so forth.
Lee also explained that many organizations must adjust their marketing cultures to fully capitalize on the “Generation C” (“C” for “connected”) culture. They must build organizations that balance analytics and creative talents (easier said than done!), work with IT rather than around IT, and break down marketing siloes — digital and traditional marketing must consolidate and collaborate.
Finally, accept mistakes and learn from them, and be agile enough to iterate and improve upon them. As even Lee can explain, there are only so many opportunities to double down in blackjack, and in business.
The enterprise marketing management opportunity vis-a-vis IBM’s Smarter Commerce strategy is one of those rare opportunities.
Happy IPO day, Facebook.
I’m not an “insider” of any sorts, so I won’t be gaining from any of the early Facebook IPO action. I’m on the fence as to whether or not I might try to buy some “FB” shares on the open market through my Schwab account…not because I’m not interested in owning any Facebook stock, but because like a lot of investors, I want it to be a conscious, responsible investment, and one never knows what’s going to happen on IPO days.
But know this: I’m very bullish on Facebook, both its past and its future. I’ve never seen an Internet property bring so many people together from so many different places in the world, across economic and social strata, and keep them coming back.
If you’re as bullish, but not ready to gamble on IPO day, you might give some thought to investing in the Facebook “pick and shovel” plays.
Stand back, look at the Facebook ecosystem, and rather than place all your bets on the Facebook IPO “come” line, instead spread some bets across the board and benefit from all the other players who stand to benefit from Facebook’s continued growth and adoption around the world.
The Zyngas, whose gaming ecosystem helped the Facebook tribe spread around the world. The Dachis Corps and Buddy Medias, which are helping make the Facebook platform work well for marketers (and focusing well beyond the social graph ads that GM announced it would abandon earlier this week).
And, to be sure, hundreds of others.
Regardless of whether or not you’re a Facebook fan, and heaven knows sentiment about them can run to the extremes, if you’re a good Western capitalist, you have to be excited.
This is the classic American success story, where young kid has great idea, develops that idea in his dorm room and later small house in Silicon Valley, and eventually changes the world.
And make no mistake about that: Facebook has forever changed the world.
Just ask the folks in Egypt, or Tunisia, or Russia, or any other locale or organization that has benefited from the lower center of gravity Facebook has created that makes organizing in mass quantities as simple as a few clicks.
There is a good reason that Facebook is NOT available in China — fear of transparency and open communications.
If it were available, China would be a very different place than it is today, and it makes me thankful that the kind of open innovation and entrepreneurialism we have here in the U.S. is still alive and well.
And that, in the end, may well be the most important reason for celebrating Facebook’s entry into the public markets.
Big ideas can still have big impacts, and Silicon Valley (and, more broadly, the United States) is one of those places in the world that you can find the capital, the talent, and the political and regulatory playing field to make those big ideas a reality.
Happy IPO day, Facebook.
Written by turbotodd
May 18, 2012 at 2:17 pm