Archive for the ‘enterprise mobility’ Category
I mentioned in previous posts the upcoming IBM Smarter Commerce Global Summit that will be held in Orlando, Florida September 5-7.
As the overview for the event explains, there’s no question that your customers are in charge. They now have more information, more access, and more influence than ever, and it takes a smarter marketing organization to keep up with these ever smarter customers.
The Smarter Commerce Summit 2012 provides a great venue for business execs and practitioners to come together and gain insight and access to resources that enable them to more effectively connect with those customers.
The event combines over 150 business and practitioner breakout sessions comprised of new technology, best practices, industry perspectives and visionary thinking, all to help you potimize your own business.
It is the single largest gathering of experts and peers for discovering new solutions to today’s most complex digital challenges.
We’ve recently announced our keynote speakers, including Guy Kawasaki, founding partner and entrepreneur-in-residence at Garage Technology Ventures and a one-time Apple executive. I saw Guy speak at the IBM Smart Camp Global Finals earlier this year in San Francisco, and have enjoyed his keynote discussions at SXSW Interactive for a number of years. There’s only a handful of speakers around who can get you re-energized about the opportunity technology presents for innovation, while entertaining you in the process, and Guy is definitely one of them.
At the Smarter Commerce Global Summit in Orlando, Guy will discuss “Enchantment: The Art of Changing Hearts, Minds and Actions,” a talk based on his tenth book that explains how you can not only get your own way, but also bring about voluntary, enduring and delightful change in your organization.
The Session Preview Tool is now available to give you a glimpse of some of the sessions you’ll find on the ground in Orlando, and remember, you can also follow #ibmscgs via Twitter to keep up with key announcements and information leading up to the event.
As of press time, my associate Scott Laningham and I will be in attendance as we were in Madrid, providing on-the-ground blogging and Webcasting coverage so you can better understand how IBM is helping companies around the globe practice smarter commerce.
If you’re already sold on the idea and just want to know where to go register, visit this link for all the details and the registration form.
Improving Water Management In South Bend, Indiana
Yesterday, IBM made several announcements in the “smarter cities” arena that I wanted to lend some pixels to, as it’s IBM’s partnerships in such initiatives that bring the Smarter Planet story to life. In other words, the proof is in the pudding.
In South Bend, Indiana, IBM partnered with the city government there to dramatically overhaul South Bend’s water management system. Like many municipalities, South Bend has an aging sewer infrastructure, and yet sixty percent of water allocated for domestic human use goes to urban cities.
The new IBM IOC for Smarter Cities service, which was developed with local business partner Emnet, has now improved South Bend’s ability to predict the potential overflow of hazardous wastewater. The system also has allowed South Bend to improve storage and water conveyance performance while avoiding $120 million in infrastructure investments.
IBM is delivering IOC as a service on the SmartCloud, removing the up-front cost and complexity for South Bend which saves on IT infrastructure costs. This model allows cities such as South Bend to pay for software-as-a-service out of their operational budgets, enabling easier, faster procurement than if they were required to fund new IT infrastructure from their capital budgets.
You can learn more from the press release here and via the video below.
“Anticipating and preventing incidents before they happen is key. Viewing all our aggregated data in real-time via the IBM SmartCloud will help us predict where incidents can occur and safeguard our citizens. Through creative collaboration and IBM’s powerful smarter city solution, we can create a smarter city and solve problems that, until now, seemed insurmountable,” said Gary Gilot, Member, Board of Public Works, City of South Bend, of their IBM smarter city solution. “We have had huge measurable benefits and with IBM’s continuing partnership with the city, Notre Dame and local entrepreneurs like Emnet, we will produce more.”
Improving Public Safety in Davao City, Philippines
Across the Pacific in the Phillipines, IBM and the Davao City Government announced an agreement to help the city scale-up its existing Public Safety and Security Command Center (PSSCC) by integrating city operations into a single system, infused with advanced technologies, to further enhance public safety operations in the city.
Using IBM’s Intelligent Operations Center (IOC), the PSSCC will have a centralized dashboard view that will allow the city to monitor events and operations in real time. This comprehensive view will enable officials to better predict and plan for potential issues.
To enable Davao’s smarter city transformation, the IOC will integrate multiple city agencies in the PSSCC to improve interdepartmental collaboration and enhance the management of Davao’s four pillars of public safety: crime prevention and suppression; emergency response; threat prevention and response; and traffic management.
Davao City, considered the nerve center of the Southern Philippines in the Mindanao region, has undergone a tremendous transformation over the last decade. The collaboration with IBM will contribute to the City’s vision to emerge as the premier socio-economic and tourism center in Mindanao and across East ASEAN as well as the Asia-Pacific region.
You can learn more about the Davao City smarter city solution here.
Rationalisation de la Trafic en France!
Not to be outdone, the City of Lyon, France (the second largest metropolitan area in France outside of Paris) announced that, in partnership with Veolia Transdev and IBM, that they are developing a smarter mobility solution designed to help cities alleviate road congestion, optimize transportation infrastructures and improve the urban traveler experience.
As part of the Lyon’s Optimod project, Optimod’Lyon will test and validate new services to improve the mobility of people, passengers in the urban environment, optimizing and combining the use of transport infrastructure.
The smarter mobility solution brings together Veolia Transdev’s expertise in the public transit industry and IBM’s expertise in managing big data and advanced analytics. Cities will now have the ability to coordinate and connect services across all of its transportation networks, including subways, trams, buses, vehicular and bicycle traffic, and more.
The solution also leverages IBM’s Intelligent Operations Center (IOC) designed to give cities a holistic view of city operations – such as water, transportation and public safety – through one central point of command, facilitating faster and more efficient decision-making.
Combined with Veolia Transdev’s technology dedicated to urban mobility, the new solution helps a city predict traffic road speed and arrival times and coordinate city responses across the transportation network across multiples modes of transportation within a city, such as buses and trams.
These advanced solutions also take into account unplanned events, such as rain storms or traffic accidents, which may cause delays or disruption in service.
Travelers will have access to real-time information on traffic for a more seamless, multi-modal transportation experience – such as combining bicycle, vehicle and public transit. The service uses predictive analytics, which can help a traveler easily bypass a traffic jam, and provide details about the location and interconnections of the transportation options.
Integrated transit information, such as the ability to scan ticket barcode for your journey like with air travel and the ability to simply plan and travel across different public and private transport networks, will be provided through an app for smartphones and tablets. This will help travelers save time and money and enhances the overall traveler experience.
I don’t know about you, but I think I’m ready for a fully-travel-optimized summer vacation to Lyon!
You can learn more about the City of Lyon smarter city solution here.
As someone who regularly monitors and communicates key trends in the digital marketing environment with IBM, I obviously have to keep pace (as best I can!) with those emerging arenas that I think are going to have an impact in our (IBM’s), and the industry’s, ability to communicate effectively, efficiently, and to the right audience.
The emerging mobile space is a good example of one of those trends. With the advent of the iPhone in 2007, and later the Android platform and, more recently, the rapid adoption of tablet computers like the iPad and now Microsoft’s “Surface,” the opportunity to market and communicate through these devices is enormous.
But the opportunity doesn’t just end with marketing. Companies around the globe are also realizing mobile computing can change business in fundamental ways.
Enterprise Mobility: A Top Strategic Priority
In our recent CIO study of more than 3,000 CIOs, IBM discovered that 75 percent of respondents asserted that mobility is a top priority in their business strategy.
But, there are significant challenges. New platforms and operating systems are emerging all the time, security and privacy are critical issues of concern to business leaders, and there’s a need to maximize development investments for the mobile platform.
IBM has been communicating more aggressively about this opportunity, and our own Bob Sutor has been a critical thought leader for IBM in this space.
As some of you may remember, Scott Laningham and I interviewed Bob recently about IBM’s mobile strategy at the Impact 2012 event back in May. You can find that interview below:
Continuing IBM’s mobile drumbeat, we most recently partnered with eWeek to produce a short slide show that articulates some best practices in mobile deployment that Bob and his team developed, best practices based on extensive experience with real (and recent) customer engagements.
I’ll hit the wave tops for you below, but to read all the details, you’ll need to visit the full slideshow over at eWeek.
- Don’t Compromise on User Experience. Good apps are engaging. They are designed for performance and customized to deliver the functionality your users need in a simple and easy-to-use manner.
- Support Different Development Approaches. Mobile apps are no longer an experiment. Companies are quickly realizing their value to different lines of business, both as productivity tools for employees and engagement channels facing customers. Choosing a development approach for these apps entails many parameters such as budget, project timeframe, target audience and application functionality.
- Build for Performance. Recent reports show that already today, mobile users are spending more time using apps than mobile browsers. Combined with projections that more than 50 percent of users will access the Web through mobile devices by the end of 2013, application performance has never been more crucial for your mobile initiative.
- Enable Collaboration, Efficiency. Modern business applications are constantly changing, and they are rarely developed by a single person anymore.
- Ensure Proper Authentication and Address Security Concerns. Whether employee- or customer-facing, mobile applications are quickly assuming the roles of many mission-critical systems in the enterprise. It is no wonder that authentication and security have become the top concerns of the mobile enterprise.
- Close the HTML5 Gap. Commitment from all major mobile vendors, active standardization efforts and a growing ecosystem of third-party tools has been fueling recent success and adoption of HTML5.
- Connect With Back-End and Cloud-Based Systems. Mobile business apps are not independent entities. They should be tightly connected to a variety of existing back-end and cloud-based systems.
- Manage Mobile Apps, Devices, Data. Managing applications after they are downloaded and installed on devices has become critical, with the bring-your-own-device (BYOD) trend specifically challenging IT departments. A growing number of organizations are starting to adopt a combination of management approaches, both on the application level and the device level.
- Evaluate Supporting Services. The mobile channel is transforming the way companies are doing business, and with that transformation, new challenges arise on both the business and the IT levels.
- Protect Your Investment. As the mobile landscape develops, success lies in the ability to adapt to change.
IBM: Goin’ Mobile…and Then Some
IBM has been steadily investing in the mobile space over the past decade — not as a device manufacturer, but as a provider of mobile enterprise application and platform technologies, including tools for developing software in the mobile realm, and also to provide endpoint management (management of all those various and sundry devices your employees are now bringing to the office and expecting you in IT to support!).
We acquired Worklight in February to help more quickly deliver mobile application management capabilities across a range of industries, and as eWeek observes, Worklight’s software “enables organizations to efficiently create and run HTML5, hybrid and native applications for smartphones and tablets with industry-standard technologies and tools.”
If you’re looking to get into the mobile game, a good place to start is our webcast, “Harnessing the Power of Mobile in the Enterprise.” (Registration required)