Archive for the ‘developers’ Category
As someone who regularly monitors and communicates key trends in the digital marketing environment with IBM, I obviously have to keep pace (as best I can!) with those emerging arenas that I think are going to have an impact in our (IBM’s), and the industry’s, ability to communicate effectively, efficiently, and to the right audience.
The emerging mobile space is a good example of one of those trends. With the advent of the iPhone in 2007, and later the Android platform and, more recently, the rapid adoption of tablet computers like the iPad and now Microsoft’s “Surface,” the opportunity to market and communicate through these devices is enormous.
But the opportunity doesn’t just end with marketing. Companies around the globe are also realizing mobile computing can change business in fundamental ways.
Enterprise Mobility: A Top Strategic Priority
In our recent CIO study of more than 3,000 CIOs, IBM discovered that 75 percent of respondents asserted that mobility is a top priority in their business strategy.
But, there are significant challenges. New platforms and operating systems are emerging all the time, security and privacy are critical issues of concern to business leaders, and there’s a need to maximize development investments for the mobile platform.
IBM has been communicating more aggressively about this opportunity, and our own Bob Sutor has been a critical thought leader for IBM in this space.
As some of you may remember, Scott Laningham and I interviewed Bob recently about IBM’s mobile strategy at the Impact 2012 event back in May. You can find that interview below:
Continuing IBM’s mobile drumbeat, we most recently partnered with eWeek to produce a short slide show that articulates some best practices in mobile deployment that Bob and his team developed, best practices based on extensive experience with real (and recent) customer engagements.
I’ll hit the wave tops for you below, but to read all the details, you’ll need to visit the full slideshow over at eWeek.
- Don’t Compromise on User Experience. Good apps are engaging. They are designed for performance and customized to deliver the functionality your users need in a simple and easy-to-use manner.
- Support Different Development Approaches. Mobile apps are no longer an experiment. Companies are quickly realizing their value to different lines of business, both as productivity tools for employees and engagement channels facing customers. Choosing a development approach for these apps entails many parameters such as budget, project timeframe, target audience and application functionality.
- Build for Performance. Recent reports show that already today, mobile users are spending more time using apps than mobile browsers. Combined with projections that more than 50 percent of users will access the Web through mobile devices by the end of 2013, application performance has never been more crucial for your mobile initiative.
- Enable Collaboration, Efficiency. Modern business applications are constantly changing, and they are rarely developed by a single person anymore.
- Ensure Proper Authentication and Address Security Concerns. Whether employee- or customer-facing, mobile applications are quickly assuming the roles of many mission-critical systems in the enterprise. It is no wonder that authentication and security have become the top concerns of the mobile enterprise.
- Close the HTML5 Gap. Commitment from all major mobile vendors, active standardization efforts and a growing ecosystem of third-party tools has been fueling recent success and adoption of HTML5.
- Connect With Back-End and Cloud-Based Systems. Mobile business apps are not independent entities. They should be tightly connected to a variety of existing back-end and cloud-based systems.
- Manage Mobile Apps, Devices, Data. Managing applications after they are downloaded and installed on devices has become critical, with the bring-your-own-device (BYOD) trend specifically challenging IT departments. A growing number of organizations are starting to adopt a combination of management approaches, both on the application level and the device level.
- Evaluate Supporting Services. The mobile channel is transforming the way companies are doing business, and with that transformation, new challenges arise on both the business and the IT levels.
- Protect Your Investment. As the mobile landscape develops, success lies in the ability to adapt to change.
IBM: Goin’ Mobile…and Then Some
IBM has been steadily investing in the mobile space over the past decade — not as a device manufacturer, but as a provider of mobile enterprise application and platform technologies, including tools for developing software in the mobile realm, and also to provide endpoint management (management of all those various and sundry devices your employees are now bringing to the office and expecting you in IT to support!).
We acquired Worklight in February to help more quickly deliver mobile application management capabilities across a range of industries, and as eWeek observes, Worklight’s software “enables organizations to efficiently create and run HTML5, hybrid and native applications for smartphones and tablets with industry-standard technologies and tools.”
If you’re looking to get into the mobile game, a good place to start is our webcast, “Harnessing the Power of Mobile in the Enterprise.” (Registration required)
Excuse me while I just sing out loud to myself for a second:
You’re not shy, you get around
You wanna fly, don’t want your feet on the ground
You stay up, you won’t come down
You wanna live, you wanna move to the sound
You say it’s urgent (urgent, urgent…)
Okay, we’re gonna play human Shazam.
Name that tune!
Need a hint? Lou Graham? Singers of “Cold As Ice?” “Hot Blooded?” “Juke Box Hero?”
Of course, I’m talking about Foreigner. And I’m talking about them not only because they were a band instrumental to my youth, but because they’ll be playing at the IBM Innovate event next week in Orlando.
I won’t be in attendance, but my partner-in-crime, Scott Laningham, will be there and covering the event, and I’m entirely jealous all my colleagues and our customers are going to see Foreigner and I’m not.
You can still register, and if you do, you can expect to select from over 400 technical sessions, some extended technical training with hands-on workshops, great keynotes, a comprehensive exhibit hall, and the opportunity to network with over 4,000 of your peers.
What else do you want?
We’re going to have mountaineers and string theorists among our external keynote speakers, not to mention one of my favorite IBM execs, Rational’s vice president of marketing, Gina Poole.
Here’s just a few of the key tracks you can look to follow while in Orlando: Application lifecycle management. Design, development, test and deployment. Embedded systems and software. Security. Smarter computing with enterprise modernization.
A little something for every developer in all of us.
If, like me, you can’t be there in the flesh, there’s going to be more than ample opportunity to follow the stream from beyond. First and foremost, use the #ibminnovate hash tag to keep track on Twitter.
You can also watch some of the great video content Scott and team will be producing at www.livestream.com/ibmsoftware.
Scott tells me I might even be making a guest remote appearance.
But whether I make it or not, if you’re in the software development realm, I don’t know why you would be anywhere else next week.
Just don’t tell me how great Foreigner was when you get back.
This just in from TechNet, a bipartisan policy and political network of technology CEOs that promotes the growth of the innovation economy.
They released a study yesterday showing there are now roughly 466,000 jobs in the “App Economy,” as they refer to it, in the United States.
That’s up from “zero” in 2007.
Remembering, of course, that the iPhone wasn’t introduced until June 2007 (and I guess the BlackBerry before that didn’t count!).
Here’s what Rey Ramsey, the President and CEO of TechNet, had to say about the report: “America’s App Economy — which had zero jobs just 5 years ago before the iPhone was introduced, demonstrates that we can quickly create economic value and jobs through cutting-edge innovation. Today, the App Economy is creating jobs in every part of America, employing hundreds of thousands of U.S. workers today and even more in the years to come.”
In terms of U.S. urban centers, the top metropolitan area for App Economy jobs turns out to be New York City (9.2 percent) and its surrounding area, although San Francisco and Silicon Valley combined make up for 14.8 percent.
In terms of states, of course, California runs away with it at 23.8 percent, followed by New York at 6.9%.
The research also revealed that when it comes to employment impacts, each app represents jobs across a wide spectrum of roles: programmers, user interface designers, marketers, managers, and support staff.
They include jobs at “pure” app firms like Zynga (which makes games for Facebook) as well as app-related jobs at large companies like EA, Amazon, AT&T, as well as app “infrastructure” jobs at firms like Google, Apple, IBM, Facebook, and others.
Scott Laningham and I, having entirely too much time to ourselves over the holidays to ponder all things technology, spent a good 26 minutes one late December day discussing likely future tech trends: Everything from the absurdity of code names for mobile operating systems to our having our own technology reality TV show someday — but one in which nobody could give Scott and I a rose.
That just simply wouldn’t be appropriate.
I also provide a shout out to the IBM Connections event, which starts a week from today in lovely Orlando, Florida. It’s not too late to register for it, and for Lotusphere. Go here to learn more.
I’ll be arriving in Orlando early Sunday evening and plan on bringing all the blogging coverage my little Turbo hands can handle (And Scott assures me in the video below he’ll do some remote podcasting, since he won’t be there live and in person. Make sure you provide some comments and try to hold him to it!)
So how many of you remember last year’s IBM Tech Trends Report? Nobody? Well, here’s a quick refresher of the key headlines:
- More than half of all IT professionals – 55 percent — expect mobile software application development for devices such as iPhone and Android, and even tablet PCs like iPad and PlayBook, will surpass application development on all other traditional computing platforms by 2015.
- Mobile applications sales will undergo massive growth over the next three years (as if they haven’t already!), with estimates of mobile application revenues expanding from $6.2 billion this year to nearly $30 billion by 2013!
- 91 percent anticipate cloud computing will overtake on-premise computing as the primary way organizations acquire IT over the next five years
- Mobile and cloud computing are followed by social media, business analytics and industry-specific technologies as the hottest IT career opportunities beginning in 2011
So flash forward one year. Today, IBM released the details from this year’s study, and the lead this year is this: Developers around the world believe that IBM Watson’s sophisticated analytics capabilities will transform industries that are managing massive amounts of data, with education and healthcare being two areas could benefit most.
But developers also expect that financial services, life sciences, and government also rose near the top of the list.
The Survey Said…!
The 2011 IBM Tech Trends Report surveyed more than 4,000 IT professionals from 93 countries and 25 industries. Those who provided their views on future IT trends demonstrated a growing need for technical skills in the areas of business analytics, social business, mobile computing, open source technologies, and cloud computing, providing a clear line of continuity in key issues year over year.
The majority of respondents believe that business analytics will continue to be in demand for software development, and also outlined the growing importance of open source platforms like Apache Hadoop and Linux for business analytics developers.
The report provides IT and business professionals a roadmap of the technologies and skills that will be in greatest demand in the coming years.
Key Differences from 2010 to 2011
|LAST YEAR (2010)||THIS YEAR (2011)|
|2000 developers in 87 countries||4000+ developers in 93 countries|
|Mobile devices replacing traditional computing||The mobile revolution has begun, 3 in 4 developers already working on mobile solutions with Enterprise App development as priority one|
|The survey shows that 91 percent believe cloud computing will overtake on-premise computing as the primary way organizations acquire IT by 2015||The shift is on. 60% of organizations are already using cloud computing. Development of new apps and virtualization are the top ways the technology is being implemented.|
|Mobile Computing was overwhelming focus||Mobility continues to be a major focus. This year we saw the emergence of Business Analytics as another major driving force in the IT Landscape. Cloud computing held steady ranking near the top in both years.|
Key findings in the 2011 IBM Tech Trends Report include:
- When asked why they selected Watson respondents said they thought the technology would: help with the development of customized learning plans for students, equalizing resources for remote areas and change the approach academics use to solve problems by enabling more creativity and analytical thinking versus memorizatio
- Eighty-seven percent of respondents believe open source and open standard technologies will play a key role in the future of application development.
- During the next two years more than 75 percent of organizations will engage in cloud computing.
- Fifty-one percent of respondents cited the adoption of cloud technologies as part of their mobile strategy.
- Regional cultural differences impact social business adoption. India is strongly embracing social business with a 57 percent adoption rate, followed by the US with a 45 percent adoption rate and China with a 44 percent adoption rate. Russia shows the strongest resistance with a 19 percent adoption rate.
“The results are clear. Mobile computing, cloud computing, social business and business analytics have gone beyond niche status and are now part of any modern organization’s core IT focus,”said Jim Corgel, general manager ISV and Developer Relations, IBM. “IT professionals who can develop the skills needed to work across these technologies will be ready to meet growing business demand in the coming years.”
More About IBM developerWorks
IBM developerWorks, the company’s online community for IT professionals is the industry’s largest and most visited global site for them to gain technology skills. More than eight million IT professionals have visited the community to gain no-cost access to software tools and code, IT standards and best practices across various industries. Visitors also tap skills training in open technologies, business analytics, cloud computing and mobile computing, among others. In addition, IBM Business Partners and entrepreneurs can access advanced training and resources at IBM’s network of 40 Innovation Centers around the world to further build their skills.
The complete IBM 2011 Tech Trends Report and the data gathered as part of the survey are available at ibm.com/developerworks/techtrendsreport