Speak Slowly In Your Regular Voice
I just returned from a nice long weekend with my buddies out in West Texas, where we held our annual “South Austin Gun Camp.”
Don’t worry, nobody was hurt…well, save for that Easter Bunny pinata which made too compelling a target for our collective target practice to resist.
Speaking of targets, they were mostly old beer cans and paper zombies, but a good time was had by all and the weather mostly cooperated for our three day camp out.
I include in this post a pic of one of the shooting activities I semi excel at, which is skeet shooting (called “Olympic Skeet” in the Olympic games, the U.S. team for which I will not be selected for anytime soon).
Today, however, it’s been email catchup and back to work.
Out in West Texas, I had limited access to any technology. My LG Cosmos II scantly picked up a Verizon signal, so every once in a while I would get a data dump so I could scan my personal email.
The lack of data connectivity made it a little difficult to keep up with the Sweet 16 results and the PGA event in Houston, but I was able to play catch up on those once back at Turboville late Sunday afternoon.
In the “While You Were Out” category, I noticed this story about Nuance Communications’ efforts to release “Voice Ads,” a “new mobile advertising format that lets people have a two-way conversation with brands.”
For the record, I’m a big Nuance (and voice dictation/speech recognition, more generally) fan, but the idea of my talking to a brand made me laugh out loud.
What happens when the brand can talk back to me?
“Hello, Budweiser. I’ll have one of you.”
“Could I see your ID, please?”
“You asked for one of me. I’m Budweiser, an adult alcoholic beverage, and you must be 21 or older to speak with me, much less consume me. Could I see your ID, please?”
“Sorry, I left it at home.”
“I’m sorry, too. You must be 21 or older to talk to this Budweiser.”
Upstart Business Journal has all the details, ‘splainin’ that Nuance has already signed up marketing partners like Digitas, OMD, and Leo Burnett to reach the approximate 100,000 app publishers out there in the world today.
And no question, mobile marketing is a huge market — I’m just not sure how many people are ready to talk to their brands.
If they are, it’s surely to help them get something useful done. I can easily envision this mobile app from JetBlue sometime soon:
“Why am I so late, JetBlue Voice?”
“Your plane was delayed.”
“Why was my plane delayed, JetBlue Voice? I need to get to New York. I have a meeting!”
“Could you please enter your confirmation number?”
“It’s in another part of my smartphone, and I can’t find it because I’m talking to you. Don’t you have voice recognition or something?”
“Perhaps you could call back another time when you have your confirmation number. Thank you for calling JetBlue’s advertising.”
No no, NOTHING could go wrong with mobile voice advertising!