Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

My Kingdom For A Horse! (Or A Dodge Ram Truck)

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Perhaps the Super Bowl should have blackouts more often.

I thought I was going to fall asleep near the end of the first half, though Beyonce and her friends most assuredly would have awakened me from my slumber at halftime.

I don’t think she lip-synched that performance, and neither, it seems, did Ravens quarterback and MVP Joe Flacco, who actually threw for less yardage than San Francisco QB Colin Kaepernick, some 287 of them. But Flacco’s passes garnered a little bit more accuracy and a couple more touchdowns, so it will be he who rides with Mickey and Minnie in the parade at DisneyWorld this time around.

As for the SuperBowl of advertising, well, let’s just say it was a year filled with fair to middling entries, some strong, most anemic, several childish but sometimes fun.

With many of the ads, I got the feeling I was watching the Mike Judge SuperBowl Advertising Film Festival, with a little bit of Sundance throw in for good measure.

For my money — and in the end, that IS what advertising is all about, getting you to spend your money — the Ram truck ad featuring the still life images of farmers and ranchers, underlined by the voice of heartland radio commentator Paul Harvey, walked away with the gold.

Sure, the Tide “Miracle Stain” spot was funnier and more entertaining, and Anheuser-Busch’s “Budweiser Brotherhood” spot may have tickled your sentimental bone a little more, but the Ram spot really hit home. It associated the promises of the product with a broad sweep of American experience — more gut feel than emotion, with images from a remix of Ansel Adams and Norman Rockwell, but unapologetically so, backed by the plainspoken Harvey explaining why “God made a farmer.”

Of course, all those stories have very little lasting power when compared to Richard III, the last of the Plantagenet, the royal dynasty that endured to the end of the Late Middle Ages, and for whom Shakespeare had cry, “A horse, a horse, my kingdom for a horse.”

Turns out Richard could have used a shovel instead, as his remains were recently discovered underneath a parking lot in the English midlands city of Leicester.

What’s even more fascinating, DNA evidence linked with modern ancestors proves the genetic link.

It also turns out that Richard’s body did, in fact, have the historically anticipated hole in his head after all, having been struck by a medieval halberd (think pole ax), along with a scoliated spine.

According to The New York Time’s story, the University of Leicester plans to rebury Richard’s bones in the Leicester Anglican cathedral, and that the reburial will likely take place as part of a memorial service honoring Richard as an English king sometime early next year.

Not to worry about those Tower of London plots where he schemed to have his nephews killed way back when. That’s water under the bridge!

Wait a minute, you might be saying to yourself, how in the world did they find Richard beneath a parking lot in Leicester in the first place?

Ground penetrating radar, of course! This is a technology blog after all — why else would I be bringing up Shakespeare and King Richard!?

In any case, truth in this case is definitely stranger than fiction, and the fiction was pretty strange to start.

As for millions of American football fans around the world lamenting the end of the NFL season, King Richard via William Shakespeare anticipated our frustration in the opening soliloquy of his play Richard III and summed it up quite succinctly: “Now is the winter of our discontent!”

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Written by turbotodd

February 4, 2013 at 3:49 pm

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