Holiday Shopping Chatter
If you’re interested in gaining some insights into the upcoming holiday retail madness, you need to mark your calendar.
This coming Monday, November 19th, the IBM Smarter Commerce team, in partnership with Direct Marketing News, will host a Twitter chat.
Featuring IBM’s holiday retail analytics prognosticator, Jay Henderson, IBM’s Enterprise Marketing Management Global Strategy Program Director, and Richard Feinberg, Purdue University’s Professor of Consumer Sciences and Retailing, the Twitter Chat will be held Monday from 1:00-2:00 PM EST via the #smartershopping hash tag.
Allison Schiff, web editor for Direct Marketing news, will moderate from the @DMNews handle.
The topic? Key retail holiday trends, ranging from online sales to mobile and social trends, which Jay has already predicted will become even more dominant this holiday shopping season.
No need to line up outside your Apple store, or navigate the mobs at your local Wal-Mart.
Just open up your favorite Twitter client and follow the online retail mob into the far reaches of all things holiday shopping.
Jay’s already pulled out and dusted off his holiday shopping crystal ball in a post for the IBM “Building a Smarter Planet” blog.
In it, Jay posed some key questions we might just expect to get some answers for in the coming chat, such as whether or not mobile shoppers will continue take the lead this holiday season, and whether or not they’ll expand their use of social media.
Jay also mentioned that the latest IBM Retail Online Index for Q3 showed renewed growth with overall online sales increasing by 3.1 percent over the second quarter.
But to keep those numbers growing, Jay writes that consumers will expect personalized shopping and tailored promotions this holiday season, and those retailers “who can deliver an easy, integrated and personalized shopping experience both in-store and online” will be the ones who cash in on holiday cheer this year.
Follow the conversation Monday starting at 1:00 PM EST at #smartershopping
As a prelude, check out my interview with Jay at IBM’s recent Smarter Commerce Summit in Orlando, Florida, where Jay explained how marketing is in chaos and some of the course corrections retailers can make to adapt to this rapidly-changing consumer-centric world.