Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

The World’s Last Twinkie

with one comment

I awakened today to some disturbing news on the consumer packaged goods front: Hostess, longtime maker of Ding Dongs, Twinkies, and Wonder Bread — all three of which provided me sustenance through much of my mispent youth — is going out of business.

In a Wall Street Journal

Irving, Texas-based Twinkie maker Hostess looks to be going out of business after a recent and extended labor dispute. Texans everywhere are now crying out in wonderment at what possible replacements they’ll have to fry at their annual Texas State Fair. First Big Tex burns, and now no more Twinkies…it’s too much for most Texans to comprehend.

story earlier today, it was reported that the “maker of iconic treats such as Twinkies” and other products is shuttering its plants and will “seek to liquidate the 82-year-old business.”

The story goes on to report that a work stoppage that began on November 9th affected about two-thirds of Hostess’s 36 plants, and made it “impossible” for the Irving, Texas company to continue producing baked goods.

It’s hard to imagine a world without Twinkies.  Or Ding Dongs, for that matter.  What are we Texans going to fry at the Texas State Fair, if not Twinkies???

Of course, what woke me up today was the endless barrage of helicopters.  The F1 Grand Prix race weekend has arrived in Austin, and some 200,000 race fans are expected to make a pit stop here to check out the race.

This is the first Grand Prix to be held in the U.S. in some five years, and though an F1 may not seem very Austinish, I say bring it on.

It’s expected to have an economic impact of some $220 million, and hey, it helped bring Aerosmith and Cheap Trick to town for a concert tonight, so it can’t be all bad!

I just hope folks using the Apple Maps apps are able to find their way out to the track, because Google’s new Map App for Apple devices is still in test mode.

I never thought I’d write that we may be finding ourselves not in a great browser battle, but rather, the Great Mobile Map Wars of 2012.

Kind of has a nice ring to it, eh?

Let’s reflect on the tick tock: Apple released the new iOS 6, in which it replaced the Google Maps app that was preinstalled with its own mapping software.

People complained they couldn’t get where they were going with the new Apple map app. Apple CEO Tim Cook said he was sorry, then fired his software lead, Scott Forstall, after he refused to say he was sorry.

And now we wait.

Both for the new Google map app (which is said to have turn by turn directions), and the improved Apple map app.

Me, I think I’ll stop by the truck stop on the way out to the F1 track this weekend and just pick myself up an atlas.

I just hope it will provide good enough directions to lead me to the world’s last Twinkie.

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Written by turbotodd

November 16, 2012 at 3:58 pm

One Response

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  1. NOOOOOOOOOOOOOOOOOO!!!!!!!!

    Mark Schurtman

    November 17, 2012 at 12:34 am


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