Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

Think Big, iPad Small

with one comment

It’s a big day in tech, all the way around.

We’ll continue our mission to “Think Big” here in Las Vegas at the IBM Information On Demand 2012 event.

We’ll also get a glimpse into how big the mobile market is becoming as Facebook announces its earnings after the bell later today.

But of course, one of the biggest stories of the day has to do with the downsizing of one of our favorite tablets, the Apple iPad.

Rumors abound about the new iPad “Mini,” which I very look forward to referring to as my “MiniMePad.”

If you’re using an Apple device (including an AppleTV), you should be able to tune in to watch the announcement live starting at 10 AM PST.

If not, there will be shortage of bloggers out there giving you the blow-by-blow.

Why am I so interested in the Mini iPad?

First, Apple set the bar for tablets with the original iPad, which I still use to this day.

Second, the smaller form factor is raising a lot of questions about price. Can Apple afford to take down the price from $499 to the $200 range, especially when their iPod Touch is still priced at $299 (the last time I looked…I can’t look this morning, as the Apple store is down getting busy for the Mini introduction).

I’d say the question more is, can they afford not to? Like the early browser wars, this is a market AND mindshare battle.  iOS and Android are lined up for a full cage death match, and if Apple’s to maintain its market share lead of 69.6% (as of Q2 2012), they’re going to have to compete aggressively on price.

The new Nexus 7 and Kindle Fire HDs are coming in at under $200, and while I doubt that’s a price Apple can match, they’re going to have to strive to stay somewhat price competitive, figuring the Apple premium could be worth $100 per unit or so.

Third, the original iPad was the starting line of the shift away from desktop-centric technology, and as Microsoft attempts to come into this market with its Surface tablet, a key question emerges: Can Apple continue to entice productivity hounds away from the Microsoft ecosystem, despite the advent of the Surface, and stay price competitive in a burgeoning competitive market?

As for me, you might ask, will I buy one?  I’ll never say never. The iPad has become a full-on personal entertainment and productivity workhorse for me, an elegant blended use case of both the personal and the professional.

I watch movies on the thing, I use it for blogging and broadcasting, I play games, I do email, I read books, I hold conference calls.  There’s not a lot I can’t do on it.

So, I can easily justify the upgrade, and I’d love to get a faster iPad, but like with the original, I may wait for an initial software upgrade so Apple has the opportunity to work some of the kinks out.

Then again, I may not.

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  1. […] Todd Watson recapped today’s Business Analytics keynote, which involved several terrific customer stories and a video that is “pure financial geek magic,” from IBM’s Doug Barton. Todd also looks at the day’s Apple announcement through an IOD lens. […]


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