Live @ IBM Smarter Commerce Global Summit Orlando: The CMO Club’s Pete Krainik On The CMO Agenda
Earlier this year, the Gartner Group informed us they were projecting that by the year 2017, chief marketing officers would be spending more on information technology than the CIO.
Yes, that turned a few heads, at IBM and elsewhere in the industry.
But Pete Krainik, the co-founder of the CMO Club, an organization which brings CMOs together in an environment “of openness and contribution that enables them to become better at what they do” explained during our interview in Orlando that CMOs face challenges bigger than simply better embracing IT.
Most CMOs are expected to lead the growth agendas of their organizations, Pete suggested, and yet many don’t feel they have the needed credibility or are not viewed with the same authority as other C-level execs.
Moreover, many are still wrestling with the rapid advent of social media, and the need to provide more aggressive outreach and enablement of their key advocates. As Pete explained, “Advocates have juice,” and yet so many organizations are struggling as to how to most effectively create and foster relationships with their brand advocates.
We discussed these issues, as well as the powerful narrative emerging around IBM’s Smarter Commerce play, in a fun and engaging discussion.
Written by turbotodd
September 10, 2012 at 8:31 pm