Archive for June 27th, 2012
As someone who regularly monitors and communicates key trends in the digital marketing environment with IBM, I obviously have to keep pace (as best I can!) with those emerging arenas that I think are going to have an impact in our (IBM’s), and the industry’s, ability to communicate effectively, efficiently, and to the right audience.
The emerging mobile space is a good example of one of those trends. With the advent of the iPhone in 2007, and later the Android platform and, more recently, the rapid adoption of tablet computers like the iPad and now Microsoft’s “Surface,” the opportunity to market and communicate through these devices is enormous.
But the opportunity doesn’t just end with marketing. Companies around the globe are also realizing mobile computing can change business in fundamental ways.
Enterprise Mobility: A Top Strategic Priority
In our recent CIO study of more than 3,000 CIOs, IBM discovered that 75 percent of respondents asserted that mobility is a top priority in their business strategy.
But, there are significant challenges. New platforms and operating systems are emerging all the time, security and privacy are critical issues of concern to business leaders, and there’s a need to maximize development investments for the mobile platform.
IBM has been communicating more aggressively about this opportunity, and our own Bob Sutor has been a critical thought leader for IBM in this space.
As some of you may remember, Scott Laningham and I interviewed Bob recently about IBM’s mobile strategy at the Impact 2012 event back in May. You can find that interview below:
Continuing IBM’s mobile drumbeat, we most recently partnered with eWeek to produce a short slide show that articulates some best practices in mobile deployment that Bob and his team developed, best practices based on extensive experience with real (and recent) customer engagements.
I’ll hit the wave tops for you below, but to read all the details, you’ll need to visit the full slideshow over at eWeek.
- Don’t Compromise on User Experience. Good apps are engaging. They are designed for performance and customized to deliver the functionality your users need in a simple and easy-to-use manner.
- Support Different Development Approaches. Mobile apps are no longer an experiment. Companies are quickly realizing their value to different lines of business, both as productivity tools for employees and engagement channels facing customers. Choosing a development approach for these apps entails many parameters such as budget, project timeframe, target audience and application functionality.
- Build for Performance. Recent reports show that already today, mobile users are spending more time using apps than mobile browsers. Combined with projections that more than 50 percent of users will access the Web through mobile devices by the end of 2013, application performance has never been more crucial for your mobile initiative.
- Enable Collaboration, Efficiency. Modern business applications are constantly changing, and they are rarely developed by a single person anymore.
- Ensure Proper Authentication and Address Security Concerns. Whether employee- or customer-facing, mobile applications are quickly assuming the roles of many mission-critical systems in the enterprise. It is no wonder that authentication and security have become the top concerns of the mobile enterprise.
- Close the HTML5 Gap. Commitment from all major mobile vendors, active standardization efforts and a growing ecosystem of third-party tools has been fueling recent success and adoption of HTML5.
- Connect With Back-End and Cloud-Based Systems. Mobile business apps are not independent entities. They should be tightly connected to a variety of existing back-end and cloud-based systems.
- Manage Mobile Apps, Devices, Data. Managing applications after they are downloaded and installed on devices has become critical, with the bring-your-own-device (BYOD) trend specifically challenging IT departments. A growing number of organizations are starting to adopt a combination of management approaches, both on the application level and the device level.
- Evaluate Supporting Services. The mobile channel is transforming the way companies are doing business, and with that transformation, new challenges arise on both the business and the IT levels.
- Protect Your Investment. As the mobile landscape develops, success lies in the ability to adapt to change.
IBM: Goin’ Mobile…and Then Some
IBM has been steadily investing in the mobile space over the past decade — not as a device manufacturer, but as a provider of mobile enterprise application and platform technologies, including tools for developing software in the mobile realm, and also to provide endpoint management (management of all those various and sundry devices your employees are now bringing to the office and expecting you in IT to support!).
We acquired Worklight in February to help more quickly deliver mobile application management capabilities across a range of industries, and as eWeek observes, Worklight’s software “enables organizations to efficiently create and run HTML5, hybrid and native applications for smartphones and tablets with industry-standard technologies and tools.”
If you’re looking to get into the mobile game, a good place to start is our webcast, “Harnessing the Power of Mobile in the Enterprise.” (Registration required)
We lost a great writer with the passing of Nora Ephron.
Judging from all the accounts of those who knew her, we also lost a great human being.
I did not know her, but I knew her work. Anyone who followed American cinema over the past three decades, how could they not?
Starting with the anti-love love story (about love, and Ephron’s love for New York City), “When Harry Met Sally,” when both Harry and Sally decided they couldn’t just be friends after all…“You’ve Got Mail,” the first movie that presciently understood love in the late 20th cyber century…“Julie and Julia,” which brilliantly bridged time and space, juxtaposing a young female blogger in Queens in the early oughts struggling to follow her life’s passion with Julia Childs bushwhacking her way through male-dominated culinarydom in Paris in the 1950s.
What I liked most about Ephron’s writing was her humor. But I also liked that she challenged accepted and conventional wisdom about women and humanity in general…and threw most of that conventional wisdom right out the window.
She understood their were universalities that underscored us all — men, women, children, — and made us all seem more like one, despite all our supposed differences. She could also brilliantly underscore those universals with her fantastic humor, humor that highlighted our common humanity and sometimes made seem so frail, but stubbornly persistent, our human condition.
But she wasn’t always about funny. 1983’s “Silkwood,” much of which was shot at the then new Las Colinas film studios near Dallas, demonstrated Ephron’s knack for serious storytelling, revealing the story of Karen Silkwood, an Oklahoma nuclear plant employee whistleblower (played brilliantly by Meryl Streep) who disappeared under suspicious circumstances before she could arrive for a New York Times interview. It was a serious movie about some very serious and relevant issues, and paved the way for later whistleblowing films like “The Insider.”
Or “Heartburn,” which laid bare the thorny thistles underlying marriage, again with Meryl Streep playing her alter ego to Ephron’s former husband Carl Bernstein (played devilishly by Jack Nicholson), with Ephron falling in love with the insider Washington columnist despite her (valid) fears about marriage, only to find him living a double life with another woman (John Edwards, anyone?).
No, I didn’t know Nora Ephron. But for the last thirty years, I did know her work, much of which still makes me chuckle years later. That’s a rare talent, especially these days.
I don’t know what it exactly what it was that Ephron had…but I’d like to have just a little bit of it nonetheless.