Turbotodd

Ruminations on IT, the digital media, and some golf thrown in for good measure.

All Things Smarter Commerce

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The Wall Street Journal’s “All Things D” conference is taking place out in Rancho Palos Verdes, California this week.

A number of digital industry leaders and luminaries are speaking at the event.  (Netflix’s CEO Reed Hastings is being interviewed by Kara Swisher as I write this post.)

Former Google CEO and executive chairman Eric Schmidt was onstage there event yesterday, and the Washington Post coverage suggested Schmidt was melancholy about missing out on how to contend with all those hundreds of millions of Facebook friends in the world (read: “the social graph”) while at Google.

Danny Sullivan delivered his own top 10 takeaways from the interview, but the headline that stuck with me was “failing at social,” or in Schmidt’s words, “disambiguating identity” on the Internet.  Schmidt mentioned he wrote memos on the subject four years ago and yet “did nothing.”

And hence chinks in the strategic Web armor are thusly created.  Glad I caught a replay of “Robin Hood” last evening, to get in the spirit of close contact Internet platform battles.

Also makes me wonder to myself aloud, hmmm, what memos might Mark Zuckerberg currently be writing about holes in the Facebook platform strategy!?

Well, the FB seems to have a pretty good head start, so he’s probably got plenty of time to miss a key inflection point.

Meanwhile, IBM had its own announcement to make yesterday around its smarter commerce initiative, one expected to help IBM Business Partners seize the growing market opportunity created by shifting buying patterns in the mobile and computing space.

The headline: IBM will be providing sales, marketing, and technical guidance, and BPs can also qualify to earn incentives of up to 50 percent of the software sales transaction and receive zero percent financing.

IBM’s estimates the Smarter Commerce market opportunity for software at $20 billion, driven by the demands from organizations who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty.

IBM is investing in its ecosystem of partners, delivering the right set of skills, technical support, development resources, and industry expertise that will allow them to expand their capabilities to more effectively fulfill client demands brought on by social networking and mobile computing.

Smarter Commerce for Business Partners offers two options designed to help partners build and deliver a broad range of offerings — from integrated supply chain management, collaborative B2B networks and business-to-consumer solutions.

  • Software Value Plus Smarter Commerce Capability – business partners can now qualify to receive incentives as high as 50 percent of the sales transaction for Smarter Commerce software, including Unica, Coremetrics, Unica and Websphere Commerce offerings. To qualify, Business Partners must be authorized IBM software providers with certifications in sales and technical support.
  • The Smarter Commerce Solution Development Initiative — designed to deliver industry-specific sales and technical support, client focused workshops, access to IBM’s global innovation centers and sales assistance in client engagements. To qualify, regional integrators, ISVs, marketing service providers, must have IBM software and industry-specific certifications in retail, telecommunications, banking and consumer product industries.

Certified partners can also take advantage of the Smarter Commerce University to increase their skills.

Through virtual and face-to-face course materials, business partners can gain access to quick-start sales plays, role-based learning, competitive analysis and analyst review information as part of the training.

Visit here to learn more about IBM’s smarter commerce efforts.

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Written by turbotodd

June 1, 2011 at 4:37 pm

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